it is always accompanied by a rigorous pop cultural landscape - books, movies, endless discourse and op-eds, "research" and other media that supply imagery and language for who should be targeted and who should be protected/centered.
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IMO, the "how do we reach young men/farmers/middle america/moderates/bros/etc" stems from that. is not really a question of reaching them but making the rest of america look like them (or answer to them0).
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