Look at this shit man. Analysts truly are a completely fake profession. How do you live with yourself when your job is just to help executives reverse rationalize their awful choices? https://bsky.app/profile/jeffgerstmann.com/post/3lchbfsbwuk2k
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The game industry is crashing, we're at 10k+ layoffs each year and the number is only going up, there's no growth anywhere, and the people who are supposed to be able to tell their ass from a hole in the ground are offering up 'put the video essay inside the game'
I'm honestly fucking floored on this one. You didn't fucking SAY ANYTHING. Your 'analysis' comes off like a punch line about shitty analysts! "They're leaving revenue on the table by not integrating video into their game" what the fuck does that even mean?
Console sales are like 90% of last gen's. Budgets have tripled while sales remain stagnate. All momentum from covid is gone, many of the new consumers who got in left due to price gouging. The only publishers above water are the ones charging unearned rent. "Put video in the game" fuck off!
Like, 90% of gaming videos people watch are made up of streams/lets plays, video essays, and reviews/retrospectives/trivia. how the hell do you incorporate that into the game and make money off it.
are they saying Capcom should build a streaming platform into the next street fighter so they can run their own ads on Max streaming it from inside the game. are they saying FPS games should have exclusive Civvie reviews as bonus features.
Trying to think if an industry following the advice of “pivot to video” due to cooked up data has ever blown up in these people’s faces and… nope…. very clearly good advice with no possible fallout.
They will have an idea that is just "You can only stream this game to the game's built in streaming platform, people will have to buy the game to watch the stream of it". They will think it's the best possible idea anyone can have. It will be really funny when the game bombs.
'Can you please name a revenue stream these videos create that -isnt- playing advertisements?' and the analyst leaps through a window and does a burnout with a dumptruck full of money
As lazy as this is, I honestly can't wait for corporate-sponsored "influencers" to provide engaging commentary like "Isn't this $17 DLC skin the best one you've seen? Look at the ray-tracing!" for the 18th time that week.
The dumbest part is that this has the *inkling* of a good idea. "Gamers constantly consume content about gaming, so we should produce video content about gaming." Makes sense. "Replace gameplay with videos about video games." ???
I don’t even get what it would be like for a user. Would I be playing a game and then there’s just a random tv where I could watch a promoted stream? Or would I need to pay some dumb micro transaction for an hour of content?
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But everyone in anything remotely Sil Val just feels Hapsburg Level of Inbred at this point.