Basically the only shot you have against Steam is by offering people something Steam can't or won't give them, and artificially creating that situation via exclusivity deals will do nothing but make everyone hate you and want you to die
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iirc with Alan Wake 2 they literally couldn't get funding any other way other than making a deal with epic, sucks that a lot of people just skipped over it because it wasn't on steam but I'd rather have it than not at all.
Despite everything it's apparently their fastest selling game, if memory serves it took Control at least 2 years to turn a profit where AW2 it was a year and a quarter. An awful lot of the profitability discourse in regards to the game stunk of bad faith knowing this.
Hades' exclusivity deal on EGS was for the early access to the early access. Even when Hades 1 made it to steam it was still in Early Access and would be for another 7 months. That's more than enough time to see which platform was better though Epic had it for almost 2 years, steam had for just 7.
Kingdom Hearts on PC (Steam) for the first time ever! (It was on epic for like a year) or Hades getting any attention once it released off of epic at 1.0
Kingdom Hearts was on EGS for 3 years actually. The fact that square treated the steam release as the first time ever released and so did a lot of PC players should say something.
Thinking back to all the discourse over the years when EGS started doing this, this stuff is usually framed as "gamers boycotting EGS" (negatively or positively) but I think in truth there's not that many people that organically use it as a store as opposed to a Fortnite and free games launcher
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Now SG has Hades II early access on Steam, so I guess the exclusivity money dried up or they determined it just wasn't worth it lol