By 2020, it was rebranded as #HBOMax to incorporate more #WarnerMedia content. HBO then got dropped from the name in 2023 after WarnerMedia and Discovery merged to become Warner Bros. Discovery (WBD).
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It's now circling back to HBO Max. According to WBD President and CEO David Zaslav, the HBO brand "represents the highest quality in media," so reviving the moniker aims to "further accelerate that growth in the years ahead."
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https://www.pcmag.com/news/stupid-or-strategic-warner-bros-to-rebrand-max-as-hbo-max-again