“Freedom!” “Greatness!” “Security!”
These are Glittering Generalities — propaganda tactics that use vague, emotionally charged words without specifics.
Politicians use them to sound inspiring while saying nothing. 🧵
#GlitteringGeneralities #FightDisinformation
These are Glittering Generalities — propaganda tactics that use vague, emotionally charged words without specifics.
Politicians use them to sound inspiring while saying nothing. 🧵
#GlitteringGeneralities #FightDisinformation
Comments
🔹 Use broad, positive words everyone agrees with
🔹 Avoid details or plans
🔹 Make people feel good without thinking critically
👉 If a slogan feels great but explains nothing, it’s glitter, not substance
🔹 Trump’s iconic slogan never defined “great”
🔹 Everyone projected their hopes onto it
🔹 No concrete policies — just emotional pull
👉 Vague promises allow leaders to dodge accountability
🔹 Emotion beats logic—feel-good words shut down questions
🔹 People fill in the blanks with their own desires
🔹 No one can argue against vague ideals
👉 It’s easy to support an undefined dream
🔹 Vague language hides real agendas
🔹 It makes empty promises seem powerful
🔹 Disappointment follows when reality fails to match slogans
👉 The shinier the words, the more hollow they often are
🔹 “Strong and stable” (UK) – Used repeatedly, with no detail
🔹 “Defend traditional values” – But which values? Whose?
🔹 “Build back better” – Sounds good; rarely explained fully
👉 Words without plans are distractions
🔹 High-emotion, low-detail language
🔹 Words that everyone agrees with but mean different things
🔹 No specific actions or timelines attached
👉 If you can’t define it, question it
We're paying a lot for nothing.