Euphemism is the tactic of using mild, vague, or pleasant-sounding words to cover up harsh realities.
Propagandists use it to make violence, oppression, and exploitation sound normal or even kind. 🧵
#Euphemism #FightDisinformation
Propagandists use it to make violence, oppression, and exploitation sound normal or even kind. 🧵
#Euphemism #FightDisinformation
Comments
🔹 Replace brutal realities with soft language
🔹 Make horrific actions sound administrative or technical
🔹 Reduce public outrage by dulling emotional impact
👉 Language can hide knives behind silk gloves
🔹 Called mass murder “final solution”
🔹 Used “special treatment” for executions
🔹 Framed death camps as “resettlement”
👉 Soft words masked unimaginable brutality
🔹 “Collateral damage” for civilian deaths
🔹 “Enhanced interrogation” for torture
🔹 “Job creators” for exploitative billionaires
👉 Polite words soften outrage and numb moral instincts
🔹 Reduces emotional resistance
🔹 Makes atrocities feel procedural
🔹 Lulls people into acceptance and apathy
👉 People don’t react to horrors they can’t clearly name
🔹 “Downsizing” instead of mass layoffs
🔹 “Cost optimization” for slashing wages or benefits
🔹 “Customer realignment” for service cuts
👉 The worse the policy, the nicer the words
🔹 Neutral or pleasant language describing harmful actions
🔹 Repeated avoidance of direct terms
🔹 Bureaucratic phrases replacing honest description
👉 If it sounds sanitized, dig deeper