Bargain Appeal is a tactic where manipulators present ideas, products, or policies as irresistible deals — playing on our desire for value, even when the “deal” is deception.
It lowers defenses by offering a supposed advantage. 🧵
#BargainAppeal #FightDisinformation
It lowers defenses by offering a supposed advantage. 🧵
#BargainAppeal #FightDisinformation
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🔹 Frame a lie or bad policy as a “win” for the public
🔹 Emphasize immediate gains, ignoring long-term costs
🔹 Use language like “limited time,” “exclusive,” or “too good to miss”
👉 If it sounds like a steal, it might be stealing your trust
🔹 Promising massive tax cuts with “no downside”
🔹 Trade deals pitched as quick wins but hiding exploitation
🔹 Populists offering easy solutions to complex problems
👉 Short-term “bargains” often cost societies dearly
🔹 Products with “incredible discounts” masking hidden fees
🔹 Energy companies offering cheap rates that balloon later
🔹 Scams promising huge returns for tiny investments
👉 If it’s too good to be true, it probably is
🔹 Taps into desire for value and simplicity
🔹 Feels like beating the system
🔹 Leverages urgency and fear of missing out (FOMO)
👉 The urgency pushes past critical thinking
🔹 Grand promises with little detail
🔹 Emphasis on speed: “Act now!”
🔹 No transparency about risks or long-term impacts
👉 The harder they push urgency, the more skeptical you should be
🔹 Pause and evaluate beyond the offer
🔹 Ask: What’s missing? What are the hidden costs?
🔹 Resist pressure to act quickly without full understanding
👉 Patience protects you from manipulation