Memes aren’t just visual jokes.
They’re containers for meaning.
When used intentionally, they build counter-narratives—challenging propaganda by offering different values, identities, and visions of reality.
#NarrativeWarfare #MemeticWarfare #DigitalPsychology
They’re containers for meaning.
When used intentionally, they build counter-narratives—challenging propaganda by offering different values, identities, and visions of reality.
#NarrativeWarfare #MemeticWarfare #DigitalPsychology
Comments
Counter-narratives aren’t just corrections—they’re new stories that compete for attention, loyalty, and belief.
They bypass resistance by embedding meaning in humor, irony, or shared references.
They engage with feelings, symbols, and group cues.
Memes operate on that level—visceral and immediate.
Signal in-group identity
Reframe the issue
Invite participation
They create narrative gravity—drawing people in through cultural fluency.
They reinforce an “us” that is resistant to manipulation and emotionally aligned around shared values.
It’s not about one meme or message—it’s about creating infrastructure for meaning, connection, and agency across many nodes.