"Mainstream archaeology, authored by experts, is more likely to be shared on Twitter/X than pseudoarchaeology. Furthermore, content with positive, non-threatening language is favoured."
There's hope for the kids after all.
There's hope for the kids after all.
Reposted from
Steph Halmhofer, Big Archaeology™️
Super interesting new study on archaeology + social media: 🏺
"This shows that negative emotions and misinformation do not have an inherent advantage in social media diffusion. The success of archaeological information depends on the broader subject or the target community"
"This shows that negative emotions and misinformation do not have an inherent advantage in social media diffusion. The success of archaeological information depends on the broader subject or the target community"
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