There was some military propaganda in my work safety training (because I'm American) and God modern soldiers look so fucking stupid. With their stupid helmet cameras and their stupid sunglasses. Might as well make their shoes say "here comes a special boy" with every step
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But it made people a lot of money! I'll get back to that.
It's a balancing act between a bunch of different factors, but the ACU days were legit terrible and sucked.
It got selected because the general in charge of the trial retired to work at the production company. Capitalism!