“In a world in which masculinity in women is associated with transness in women, & transness in women is perceived as a threat, the logical thing for brands & athletes to do is play up the femininity of our women athletes, to make them seem as non-threatening as possible”
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Frankie de la Cretaz
Wrote about athlete beauty campaigns in the age of transvestigations. "These two things — traditional beauty brands capitalizing on women's sports, while gender-marginalized athletes come under systematic attack — cannot be separated."
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