X's business is having a bit of a resurgence.

One factor: Some marketers feel they have to choose between spending money on X or facing a possible legal fight against Elon Musk

“You’re buying insurance, you’re not buying advertising" - @lou-paskalis.bsky.social

https://www.bloomberg.com/news/newsletters/2025-02-14/musk-s-clout-complicates-choice-for-digital-advertisers-weighing-x?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTczOTU0ODcyMiwiZXhwIjoxNzQwMTUzNTIyLCJhcnRpY2xlSWQiOiJTUk85S0xUMEcxS1cwMCIsImJjb25uZWN0SWQiOiJGNDZBMzg1RkE3NTA0NTlCQTEzQ0MxNEZCRUU4ODRERiJ9.Z3HdGt2_OOXAyow7_nt0SpI6OBF2coBo8YI5RR8IUZ0