For example, the number of general year-end/new-year thank you emails I've received vs year-end appeals are quite off-balanced and leaves supporters/prospects more likely to have or expect a transactional relationship with your nonprofit.
Reposted from
Farra Trompeter
Quick Tip: If you ask people to give you money on a communications channel (email, social, mail, SMS, etc.), be sure to say thank you and share periodic updates and other non-giving actions they can take on those same channels, too.
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