This is an excellent point from @cathy.bsky.social. Lower-income men are much more likely than other groups to be functionally illiterate, and so their media consumption leans towards audio/video, and shallow entertainment topics. And progressives have basically ceded these spaces to the right.
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A lot of these guy's preferred media is scamming them all the time. Maybe we could work with that?
I've never seen an ad reflecting that. There could easily be ten variations of an ad that focuses on how Republicans screw the poor man.