As a marketing professional and sensorial strategist I could explain why the pack designs have to have a splash of milk. But that would be too boring. I much prefer the haunted bowl and coco-polt explanation. - ThreadSky

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arminthedoor.bsky.social • 6 days ago

As a marketing professional and sensorial strategist I could explain why the pack designs have to have a splash of milk.
But that would be too boring.
I much prefer the haunted bowl and coco-polt explanation.

Comments

stephencollins.bsky.social•6 days ago

I would actually really like to hear that!! I mean surely it's just to suggest the cereal is exciting right?

arminthedoor.bsky.social•6 days ago

Pretty much yes! Splashes coming out of the bowl suggest active enjoyment and promise of satiety/bounty. Fluid movement appeals to the (pre)sense of flavour and acts as an appetising counterpoint to the crunchy/crispy texture of the cereal.

stephencollins.bsky.social•6 days ago

🤯

stephencollins.bsky.social•6 days ago

You see, this is why twitter used to be good. What a great answer - thank you. So has all that stuff been like scientifically researched then? Or is it all vibes? Vibes would be valid of course - but how do they know all that stuff?

arminthedoor.bsky.social•6 days ago

Yes most of it is science of the senses. For a marketing sensory project you have to include proof points from the research. But vibes are also good! 😊 btw white wine tastes better if you listen to Blondie. FACT.
My mind is regularly blown by this kind of finding.

stephencollins.bsky.social•6 days ago

Haha love that. That whole study was just an excuse for blonde fans to drink wine surely

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