the whole thread is worth reading but THIS is key.
Reposted from
Sarah Spain ✨
Women’s sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024 & women’s sports ads brought 40% more ad impact than the average primetime ad last year. There’s been a 300% growth in global revenues from women’s sports in just three years.
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