A disconnect I've been struggling to articulate is that there are few things in academia that have a more "market-style" sensibility than NIH funding, in which researchers go through hyper-competitive expert peer review to fund their work *and often their salaries*
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I and colleagues in soft money departments are limited to work we can *convince others* (funders) is important. It's a form of "eat what you kill" not unlike what you see in consulting and law firms.