Ah - just heard Tim Miller of @thebulwark.bsky.social quoting @jeremiahdjohns.bsky.social - on this very matter. Being offensive and rude - is a vice signal to supporters, "You know I'm going to be on your side if I'm willing to say bad things." https://www.infinitescroll.us/p/jd-vance-and-vice-signaling
If they any doubts with their convictions, or simply parroting talking points, they will experience psychological pain from the cognitive dissonance, which will often result in anger.
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