Much less polarized political environment. GOP had many dyed-in-the-wool liberals (even after the passage of the Civil Rights Act) and the Dems still had many conservatives. The GOP still had to appeal to a broad cross-section of the country; they couldn't just go all-in on a Nixon personality cult
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The result was a weird amalgam: a barely concealed racist who launched the EPA and flirted with an early version of UBI
So he had a "law and order" rhetoric that seemed out of sync with his fiscal liberalism