Bluesky has demonstrated appeal to the news industry, with reports of better referral traffic, a chronological timeline that suits breaking news, the ability to customise feeds and a general creative spark that some say reminds them of early Twitter.
https://theconversation.com/what-does-the-x-exodus-to-bluesky-mean-for-journalism-246296
https://theconversation.com/what-does-the-x-exodus-to-bluesky-mean-for-journalism-246296
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