This is an important difference between the alt-right in Europe versus America.
In Europe, memories of Nazism are still so fresh that actual Nazi imagery is deeply offensive to the point that even white supremacists don't use it.
In America, it's a way of signaling that you're part of the club.
In Europe, memories of Nazism are still so fresh that actual Nazi imagery is deeply offensive to the point that even white supremacists don't use it.
In America, it's a way of signaling that you're part of the club.
It's very bad PR and optics. The Euro Nazis have gone to great pains to never overtly do anything that shows they're Nazis.
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The European alt-right, on the other hand, has tried to rebrand Nazi ideals with liberal-speak.