You'd seriously think the NBA was on the verge of bankruptcy as often as Adam Silver and the league's own media partners ruminate on how badly they think things are going.
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I was gonna say it’s probably because the collective bargaining agreement is expiring soon so they have to act poor but neither side cans opt out until after the 2029 season so I don’t know what the hell is going on.
Maybe it's pretense to shove even more obnoxious advertising directly into fans' eyeballs.
Next year the Wilson balls will be replaced with green and yellow Starry balls and video advertisements for Draftkings will be superimposed on the backboard
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Next year the Wilson balls will be replaced with green and yellow Starry balls and video advertisements for Draftkings will be superimposed on the backboard