Because the Black and brown folks, the women, the queers and trans folks, the low socioeconomic status folks, and all the intersections in between in our lives, need us to do it. 10/15
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My rage is at y'all. Because y'all bought into consumer citizenship. Y'all thought DEI was an ethos and not a branding strategy to hail y'all into being good consumer citizens who showed your pleasure and displeasure not by taking to the streets, but by purchasing. 11/15
Y'all invested so deeply in mediated representation that a Black super hero or a Black mermaid was going to lead y'all's babies to the promised land. And y'all are still thinking we can buy our way to emancipation. 12/15
The machine is doing what machines do. And instead of throwing a wrench in the gears of the machine, we are attempting to show a system adept at marketing and consumer segmentation that our dollars matter. And they don't. 13/15
Sure, our dollars matter TO US, but all these companies need to do is tell you they like you and you will part with your dollars for the privilege of being liked and wanted (until you're not -- because these things are cyclical). 14/15
So, boycott if you must. Write your statements if you must. But the one thing you aren't doing is trying to actually destroy a machine that is so rotten to its core to be incapable of rehabilitation. You just want to effect change through spending, and that's not going to work. -fin-
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