"As the U.S. government seeks to enact stricter controls over online speech, TikTok users are adopting more coded 'algospeak' to criticize and resist the government."
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Taylor Lorenz
The reason “cute winter boots” is taking off isn’t because it’s some secret code (the code has already been revealed and all of MAGA tiktok has made videos on it) it’s bc using product-focused language allows users to circumvent algorithmic downranking. They’re hijacking TikTok’s e-commerce push.
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