After sacking 700 last year, Reach are now taking on 60 staff for social video. Why? At least with YouTube you get a cut of the adspend unlike display where Google basically extract 100% of the spend from the UK content ecosystem. pressgazette.co.uk/marketing/ad... - ThreadSky | a Reddit-style client for Bluesky

goldsmif.bsky.social • 120 days ago

After sacking 700 last year, Reach are now taking on 60 staff for social video. Why? At least with YouTube you get a cut of the adspend unlike display where Google basically extract 100% of the spend from the UK content ecosystem.

https://pressgazette.co.uk/marketing/adspend-advertising-growth-shows-why-publishers-are-going-big-on-video/?utm_source=substack&utm_medium=email

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