Variable pricing for launch titles shouldn't be a thing. It also doesn't explain them doing it to games that released last gen but are getting upgrades that are also $80. I'd at least respect it more if they did the Mr. Krabs "I like money" rather than corporate bs their way to an answer.
Reposted from Wario64
Doug Bowser on Switch 2 game prices:

“What you see right there is variable pricing. We’ll look at each game, really look at the development that’s gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences."

LINK

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