Why couldn't there be a size limit on 230. Like if your platform is large enough to influence a national election, then you have different rules! I mean regulations work like this all the time. I work for a company that has < 100 employees and they purposefully stay that way to avoid regulations.
I mean it seems like what they're saying is that you have to choose your metrics and thresholds carefully and be mindful of unintended consequences. All true. What they say about consolidation and leaving the market: well consolidation happens anyway, and nobody is leaving a space with those margins
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https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863015