games media kinda led the way with kinda funny breaking away from ign. they did that BEFORE buzzfeed’s try guys etc.

just today another prominent personality at IGN announced he’s leaving and going indie too.
Reposted from Kat Tenbarge
If I had a traditional “beat,” which I never have, this dynamic would probably be at the heart of it. People who do social media really well, in a way that’s really profitable, are not going to fit into the constraints of a traditional newsroom. That’s why this whole scheme has never worked

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