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This week on The Big Story🎙️, we break down the drama between Alphonso and LG Electronics and look at Oracle’s potential acquisition of TikTok. Can big companies merge without the drama? 🎧Listen now. #Podcast #TechDrama #BusinessNews #Acquisitions

submitted 13 hours ago • 0 comments

It’s tough to get global agencies to sync 🔄, but Colgate-Palmolive made it happen by standardizing their ad data reporting 📊 with Claravine. Mark Zomick shares how they harmonized their approach for more efficient media buying 💡. #DataStandardization #AdTech #DigitalMarketing

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IAB Tech Lab’s new server-side ad framework aims to give publishers more control over monetization 💥, moving programmatic ad processes away from browsers. A bold move for a fairer ad ecosystem! 🚀 #AdTech #Publishers #Innovation

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AI tools like Cognitiv’s ContextGPT are making digital ad curation more efficient ⚙️. GroupM uses them to save time ⏳ and enhance campaign results 📈, thanks to an expanded partnership with OpenAI. 🌟 #AI #AdTech #Innovation

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LG Ads is set to IPO by Q2 after years of lawsuits and boardroom battles. Ashish Chordia fought LG Electronics to get to this point—check out how the story unfolded! #Tech #Entrepreneurship

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Oracle's new deal with TikTok aims to secure US operations, but will it satisfy US law? 🤔 Meanwhile, Amazon plans to challenge Google’s $350B ad revenue with major growth. 🚀 Generative AI search is also changing the game for retail, while news publishers face struggles. 📉 #AI #AdTech

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Yahoo turns 30! 🎉 This week’s #AdExchangerTalks features Rob Wilk, Yahoo’s CRO, who talks about revitalizing Yahoo Ads, the power of its core properties, and how AI is shaping the future of advertising. Don’t miss his Yahoo yodel at the end! 🎧Listen now. #Yahoo #Podcast #AdTech #DigitalAdvertising

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🎥 Netflix is launching its own ad tech stack on April 1st, bringing personalized, programmatic ads to the platform! With custom formats and audience-first targeting, Netflix aims to change the advertising landscape while keeping its member experience front and center. #Netflix #AdTech #Programmatic

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AI’s environmental impact is real, but Scope3’s new tools are helping ad tech become more sustainable! 🌍 Their Agentic Advertising platform and Brand Standards tool reduce waste while improving effectiveness. 💡 Real-time optimization is the future. ♻️ #Sustainability #AI #AdTech

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Live sports are the jackpot for CTV streamers! 🏆 With creative ad formats and data-driven personalization, streamers like ESPN, NBC, and Fubo are reaching fresh audiences. 📊 The future of sports streaming is bright! #CTV #SportsStreaming #AdTech

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Your privacy lawyer is like a consultant who helps you innovate safely. ⚖️ Don’t wait for a regulatory headache—talk to them early and avoid unforced errors. 🚀 #DataCompliance #AdTech

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CMOs & CFOs might not always be on the same page, but ADT's DeLu Jackson shows how focusing on performance metrics can bridge that gap 💡. ADT shifted to CTV and saw great results 📈. Check out how they made the change! #Marketing #CTV #AdTech

submitted 7 days ago • 0 comments

Tariffs are shaking US advertisers 😬. Brian Wieser of Madison and Wall explains why they're the "worst possible outcome" for ad spending 📉. Tune in to The Big Story for insights on tariffs, supply chain impacts, and Publicis' acquisition of Lotame 🎧. #AdSpend #Tariffs #BigStoryPodcast

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Outbrain’s $1B acquisition of Teads is official, and Teads CEO David Kostman joins AdExchanger Talks to break down what it means for advertisers 🌐. Learn about the new vision, brandformance, and the future of advertising 🚀.

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⏰ Last chance! The Programmatic Impact Awards deadline is TONIGHT at midnight! Submit your innovative campaigns and breakthrough strategies before the clock runs out 🏆. bit.ly/40KOI7j #Programmatic #AdTech #Awards

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⏰ Hurry, Early Rate Deadline TODAY! ⏰ Submit your most innovative, game-changing programmatic campaigns for the Programmatic Impact Awards by TODAY, March 7th to secure early rates! Don’t miss out on this prestigious recognition! bit.ly/3F7bNKh

submitted 14 days ago • 0 comments

Transparency Knight-Mare www.adexchanger.com/comic-strip/...

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Meta's Business AI aims to provide small businesses with 24/7 support on Facebook, Instagram, and WhatsApp. From answering FAQs to processing purchases, it’s changing customer service. #AI #BusinessTech

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On this week’s Big Story podcast 🎧, we discuss how programmatic can reward quality 💡 and dig into Viant's unexpected acquisition of Lockr 🔑. Tune in! #AdTech #DigitalMarketing

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🚨 Deadline Extended to March 8! Nominate the incredible women of media and ad tech for the 2025 Top Women in Media & Ad Tech Awards! 💪 In celebration of International Women’s Day, we’re waiving the late fee with code GIRLPOWER. 💸 Don’t miss your chance—submit today! bit.ly/3EJSkyO #Awards #IWD

submitted 16 days ago • 0 comments

Ad measurement is broken: ROAS doesn’t equal ROI. This week, Marilois Snowman from Mediastruction explains why MMM is crucial to understanding true ROI and how her tool, FutureSight, helps brands see the full picture. Don’t miss this AdExchanger Talks episode! 🎧

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🚨 Early Bird Deadline for Programmatic Impact Awards: March 7th! Submit your campaign to get recognized as a top innovator in programmatic advertising and save $75. Winners will be celebrated at Programmatic I/O Las Vegas! 🏆 Don’t wait—submit now! bit.ly/3F7bNKh #Programmatic #DigitalAds #Awards

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Despite a Q4 miss, DoubleVerify is evolving with acquisitions like Rockerbox and Scibids. Their focus on URL-level transparency reflects a broader commitment to ad verification innovation. #AdTech #Measurement #BrandSafety

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In this week’s Big Story 🎙️, Alyssa Boyle reflects on CTV’s growth 📈 and challenges with alternative ad currencies 💸. We also discuss how Ozempic 💉 is shaking up CPG marketing 🍪 and health advertising. Listen now! #Marketing #AdTech

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Magnite saw modest 4% growth in Q4 2024 but missed revenue goals after a dip in CPMs during Nov/Dec. Shares fell 6%, but the company is hopeful for recovery in 2025. Focus shifts to data marketplace and strengthening the open internet.

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Rain the Growth Agency built an algorithm to help media buyers navigate the opaque world of CTV ad buying. David Nyurenberg explains how the tool improves transparency and performance. #CTV #AdTech #Transparency #Streaming

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On this week's AdExchanger Talks🎙️, Justin Wohl from Aditude compares digital ad strategies for publishers to a game of craps 🎲. The noise around risky bets is real, but the fundamentals of audience growth & monetization are always key 💡. Listen now!

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InfoSum’s "Ramp Down" campaign at #RampUp pushes the ad tech world to rethink its reliance on third-party data brokers 🚫. Secure, privacy-first data collaboration is here 🔒⚡. Let’s change the conversation! #adtech #privacy #DataInnovation

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Sabio's Creator TV is rethinking how TV channels launch, flipping the typical model by focusing on monetization with diverse creator content first. Learn how their approach is reshaping the FAST streaming landscape. 📺🚀 #AdTech #CreatorTV #Streaming

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The ad tech industry must embrace data minimization. Limiting data collection is now central to privacy laws. From Europe to California, businesses need to act fast. Are you on top of it? #Privacy #DataProtection #AdTech

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Walmart’s ad revenue surged to $4.4B in 2024, up 27%! With new ad platforms like Walmart Connect and strategic growth in ecommerce, the company is tapping into higher-margin revenue sources. 📊 #Walmart #AdRevenue #Ecommerce

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🏆 The Programmatic Impact Awards are open for entries! Submit by March 7 for early bird savings! 🎯 Get the recognition you and your team deserve + worldwide publicity 🌍. Winners will be announced at #PROGIO Las Vegas. 🚀 bit.ly/40KOI7j #Programmatic #Innovation #Awards

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🚨 The Trade Desk’s stock took a major hit after an earnings miss. What went wrong and what does this mean for rivals like Amazon? 🎧 We discuss on this week’s Big Story podcast! Also, a look at Reddit's growing influence over professional content. #AdTech #Podcast #TechTrends

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🥤🍫 GLP-1 drugs & healthier eating are disrupting the snack & beverage market! While some brands aren’t feeling an immediate impact, they’re changing their products & ad strategies for the future. Will 2025 be the year of change? 💡 #GLP1 #Marketing

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🚀 Creative is more than just art Anastasia Leng, CEO of CreativeX, joins AdExchanger Talks🎙️ to discuss how AI is changing the game for ad creatives, making it possible to optimize them at scale for better ROI.

submitted 30 days ago • 0 comments

🚀 B2B marketers, LinkedIn’s new tools are here! The conversion API and updated attribution reports help you track campaigns more accurately, leading to lower costs and more quality leads. Early results show a 39% drop in cost per qualified lead! 📉 #B2BMarketing #LinkedInAds #AdTech

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Hightouch just raised $80M to scale its AI Decisioning platform, delivering personalized marketing messages using reinforced learning. Big things ahead for AI in marketing! #AI #MarketingTech #Innovation

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Alternative IDs are here, but adoption is slow—thanks to cookie dominance. Testing alternative solutions now is key. Don't wait for cookies to vanish. #AdTech #DigitalIdentity

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🚀 Programmatic I/O: Innovate is set for May 19-21 at Park MGM in Las Vegas! Enjoy wellness activities, a First Timers reception, and interactive workshops, all while networking and leveling up your skills. We've got some big surprises in store, so stay tuned for more #PROGIO news! 🎯 bit.ly/3VNPzlX

submitted 35 days ago • 1 comment

🚀 Roku’s 2024 was a strong year with $4.1B in revenue, thanks to programmatic ad growth and user expansion. From self-serve ad platforms to new home screen ads, they’re diversifying and driving more engagement. 🎯 #Roku #AdTech #Programmatic #Streaming

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🚨 Cetaphil's ad featuring Lil Wayne at the Super Bowl was more than just celebrity power – it was a test of brand lift & ROI. 📊 How did the brand use social media and streaming to boost engagement?

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Despite a tough 2024, IPG CEO Philippe Krakowsky affirms the upcoming merger with Omnicom won’t derail business. With a focus on AI, restructuring, and future growth, IPG is ready for a stronger 2025. #IPG #Omnicom #Advertising #AI #Marketing

submitted 36 days ago • 0 comments

Exciting news! Shingy, global storyteller & creative visionary, will be our opening keynote at Programmatic I/O: Innovate! 🌟 Get ready for bold insights on the AI-powered future of marketing. Join us in Las Vegas on May 19-21 for big ideas and creative inspiration. Don’t miss out! 🚀 bit.ly/3VNPzlX

submitted 36 days ago • 0 comments

The Trade Desk’s first-ever earnings miss hits shares by 27%. Missed Q4 guidance and execution missteps were the culprits. CEO Jeff Green focuses on growth in CTV, audio, and shifts in the competitive landscape with Google and Amazon. #AdTech #TheTradeDesk #Q4Results #EarningsMiss

submitted 36 days ago • 0 comments

From humorous ads to controversial AI and weight loss spots, this year’s Super Bowl commercials sparked debates. Brands played it safe, but Dove stood out with a message of empowerment. Check out the biggest trends from this year’s Big Game. #MarketingTrends #SuperBowlAds

submitted 37 days ago • 0 comments

📉 In this week’s AdExchanger Talks🎙️, Maor Sadra of INCRMNTAL explains why marketing mix modeling (MMM) isn’t the right fit for performance advertisers. Learn why it’s outdated and what’s better for app marketers. 🎧 #AdTech #MarketingMixModeling

submitted 38 days ago • 0 comments

Kevel’s acquisition of Nexta bridges on-site & off-site retail media. Now retailers can manage campaigns across platforms like TikTok and Meta from one interface. bit.ly/4huTtJm #AdTech #RetailMedia

submitted 38 days ago • 1 comment

Bloomberg’s AdService is changing the game for advertisers on FAST TV. By focusing on contextual relevance, they’re improving ad effectiveness on connected TV. #ContextualAdvertising #AdTech bit.ly/4gG5sT0

submitted 38 days ago • 0 comments

🚨 Exciting times ahead! We’re proud to unveil AdExchanger’s inaugural Advisory Board. This group of thought leaders will drive the direction of our #PROGIO events, bringing fresh insights and unparalleled networking opportunities to the forefront of the digital advertising industry. 🌐 bit.ly/3WUB6VH

submitted 38 days ago • 0 comments

🚗 Hyundai’s taking a different route in 2025! Skipping the Super Bowl to invest in a year-long sports marketing strategy—sponsoring events like March Madness and Thursday Night Football to boost awareness and reach new audiences. #SportsMarketing #BrandAwareness #AdTech

submitted 39 days ago • 0 comments