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🚨 Scope3’s AI brand safety tool challenges DoubleVerify. Meta & Amazon DSP on board—real solution or bandaid? 💥 Unilever bets big on influencers, dedicating half its ad budget to social media. Bold or risky? ⚖️ Adalytics faces defamation suit over user ID reports. Legal battle ahead.

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Marketers, it’s time to rethink data. 🚀 Metrics like CTRs & impressions tell you what happened, but they don’t predict what’s next. AI-driven qualitative insights help brands shape trends instead of reacting too late. Don’t chase the wave—create it. 🌊 #Marketing #AI bit.ly/4kw3ckq

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⏳ Time’s Running Out! ⏳ Nominate the outstanding women in your organization for the 2025 Top Women in Media & Ad Tech Awards before Saturday, March 8th at 11:59 PM ET! Give her the recognition she deserves. 🌟 Nominate now! bit.ly/3PlLtOm #WomenInAdTech #TopWomenInMedia #Awards

submitted 12 days ago • 0 comments

🌟 The search for the best in ad ops is on! If you know someone who’s shaping the future of ad operations and revenue optimization, nominate them for the 2025 AdMonsters Dream Team. Let’s celebrate those making waves in the industry! 👉 Nominate by March 29th! bit.ly/4gGCxyN

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Trump’s anti-DEI orders add more challenges for Black-owned media in ad tech. ⚠️ DEI spend may decrease ⚠️ Federal contractors may change media buying ⚠️ Black publishers risk losing programmatic deals Will brands stay committed?

submitted 14 days ago • 0 comments

#Privacy isn’t just compliance—it’s a competitive advantage. In our latest Q&A, Whale TV’s Chris Hock and OneTrust’s Ojas Rege break down how consent management is shaping the future of CTV. From first-party data to AI risks, they cover what publishers, platforms, and advertisers need to know.

submitted 15 days ago • 0 comments

AI search is reshaping the web—just not in publishers’ favor. Google’s AI Overviews, Perplexity, ChatGPT Search, and others are keeping users on search pages instead of driving traffic to publisher sites. Now, Chegg is suing Google, claiming AI search is gutting its referral traffic.

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ROAS might look great on a dashboard, but does it really measure success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM, challenges the industry’s love for ROAS and offers smarter alternatives. It’s time to think beyond vanity metrics. #AdTech #Marketing #AI #DataDriven

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Comcast’s Universal Ads could change how premium video is bought and sold. Instead of fragmented platforms, it’s centralizing access—with tech like FreeWheel & Beeswax powering the shift. In AdMonsters Decoder, Casey Saran, CEO of Spaceback, explains why this model could work. bit.ly/41DjzUI

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Inclusion isn’t just a buzzword—it’s a business strategy. Jeffrey L. Bowman, CEO of Reframe AI Technologies, shares how AI helps brands take ownership of first-party data and move from performative efforts to measurable, scalable change. Full Convo here: bit.ly/4km97bz

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🎬 Replay Time! 🎬 BOMESI Co-Founder DéVon Christopher Johnson breaks down why adapting to platform changes and investing strategically in diversity is the key to success in Black-owned media. 👊🏽💥 Catch the full replay and get ready to rethink brand safety, platform policies, and DEI shifts!

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Join us today at 1 PM ET for an exclusive LinkedIn Live with DeVon Christopher Johnson of BOMESI! We’ll talk about how DEI changes are affecting Black publishers, Meta’s content moderation, and the future of brand safety. Don’t miss it! www.linkedin.com/events/72980... #DEI #BrandSafety

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"As Head of Programmatic, it’s incredibly fulfilling to be recognized for my work. The support I’ve received from mentors and peers has been so meaningful on this journey." – Vanessa Eng, Qortex 📣 Nominate an inspiring woman in Media & Ad Tech! Nominations close this Friday, 2/28. bit.ly/4htSUzm

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🚨 Sony, Pepsi & NFL ads on CSAM sites. Senators demand answers. 💰 State Dept cuts news subs—NYT, Bloomberg, Politico, gone. 📺 YouTube tests "Premium Lite" ad-free tier. Streaming models shift. Who controls media dollars? #AdTech #JournalismMatters #StreamingWar

submitted 23 days ago • 0 comments

DOGE has been collecting personal financial and employment data without the restrictions that businesses and federal agencies must follow. Now, lawsuits from privacy advocates and state attorneys general are challenging its unchecked access. Will the courts or Congress step in? bit.ly/4hW9pEM

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Curators: A necessary ally or another middleman in the ad supply chain? 🤔 Jeremy Gan, dives into the curator ecosystem, breaking down the financial models, revenue impact, and key strategies publishers need to stay ahead. Don't miss his #SellSideSummit workshop on 3/10 at 11AM.

submitted 27 days ago • 0 comments

🚨 Epic Curation Showdown at #SellSideSummit! Ryan Maynard (Raptive) & Jana Meron (Lioness Strategies) debate curation’s pros & cons. Expect hard truths & fiery insights on transparency, control, & revenue. Don’t miss it! bit.ly/4jdhOV2

submitted 28 days ago • 0 comments

AI is stealing clicks, ad blockers are cutting cash, and platforms are ghosting publishers and content creators. How can they fight back? We mapped out the biggest threats to publisher pageviews + the playbook for protecting the future: 🔗 bit.ly/4hMcuXB

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⏳ Extended Deadline! The hotel booking deadline for #SellSideSummit Ft. Lauderdale (March 9-11) has been extended until TOMORROW (2/20)! Book now to secure the best rates and stay close to all the event action. bit.ly/4jdhOV2

submitted 28 days ago • 0 comments

Amazon is getting sued under My Health, My Data. The Trade Desk just had its worst stock dip ever. A Lithuanian ad-tech firm might’ve helped track U.S. military personnel. Ad tech has a data problem—whether it’s privacy laws, missed earnings, or government scrutiny, accountability is coming.

submitted 29 days ago • 0 comments

🚨 Publishers, beware! 10-year ad tech contracts are making a comeback, and they’re not the safety net they seem. ❌ Exclusivity clauses 📉 No flexibility in a fast-moving industry 💀 Remember Rocket Fuel? Turn? Yahoo? Don’t let history repeat itself. Read more from Alex Distadio: bit.ly/415C2bb

submitted 29 days ago • 0 comments

SSP curation: shiny fix or ad network remix? Tom Wolfe, SVP, Business Development, Viant unpacks the risks for publishers and advertisers when bundling premium inventory with long-tail content. Read more: bit.ly/3Qop1og

submitted 30 days ago • 0 comments

Live sports is predictable—reach, audience, brand safety. But streaming shifts and betting content are changing that. Rob Rasko explains what brands need to know: bit.ly/4gG42YK #BrandSafety #LiveSports #AdTech #Streaming

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🚨 Curation: Game-Changer or Risky Bet? 🚨 Join us for a no-holds-barred debate at #SellSideSummit Fort Lauderdale between Ryan Maynard (Raptive) and Jana Meron (Lioness Strategies). Will curation unlock more revenue, or complicate the process? 🔥 Don’t miss out! bit.ly/4jdhOV2

submitted 34 days ago • 0 comments

🚀 Unlock revenue growth at #SellSideSummit Ft. Lauderdale (March 9-11)! Join us for hands-on insights into ad ops, programmatic, and revenue strategies. Learn how aligning with buyers can drive success. 🌟 Don’t miss out! bit.ly/4jdhOV2 #AdOps #RevenueOptimization #MediaInnovation

submitted 35 days ago • 0 comments

What happens when Super Bowl ads go beyond flashy celebs? You get data-driven strategies, ethical questions around ad placement, and a whole new playbook for brands. I broke it all down here: bit.ly/4hXBFGF #Marketing #BrandSafety #AdTech

submitted 36 days ago • 0 comments

Stephani Estes’ career path is anything but ordinary—from special ed teacher to Chief Media Officer at Goodway Group. Now, she’s taking the stage at #SellSideSummit to share her insights on buyer strategy, AI, and publisher success. Catch her keynote, Think Like a Buyer: The ROI Roadmap for 2025!

submitted 36 days ago • 0 comments

Google’s move to enable IP-based CTV tracking has sparked a major privacy debate. Mateusz Jedrocha of Adlook unpacks the strategy, PETs’ limits, and why user control remains the missing piece. Is this innovation—or just another form of fingerprinting? Read more: bit.ly/4jWmrDi

submitted 37 days ago • 0 comments

Google’s AI summaries are just the start—Perplexity & Deep Research are changing search as we know it. They don’t just find info; they synthesize, compare, and recommend. What happens to SEO? Say hello to GEO (Generative Engine Optimization). The future of search is AI-first. Are publishers ready?

submitted 37 days ago • 0 comments

Fresh from #IABALM 2025: 7 key takeaways you can’t ignore. 📍 AI isn’t just a tool—it’s a creative partner 📍 The open web’s survival depends on staying open 📍 CTV’s growing pains = mo’ ads, mo’ problems 📍 Human connection > everything else Read the full breakdown here: bit.ly/3QcbqjD

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✨ "Recognition for my work was humbling and encouraging. I loved celebrating women who are paving the way." – Femi Olu-Lafe, Barclay’s 🌟 This could be YOU! Nominate an outstanding woman in media & ad tech and join the movement. Early rate deadline is 2/14—don’t wait! 🚀 bit.ly/4htSUzm

submitted 41 days ago • 0 comments

🚨 Don’t miss out! Discounted rates for Admonsters' Sell Side Summit end TOMORROW, 2/8! 🚨 Lock in your spot today and get the latest on retail media, AI, curation, FAST, and more. Network with industry peers and gain insights to fuel your 2025 strategy. Secure your ticket now! bit.ly/3PGTAoW

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The Grammys made history—and so did their ad strategy. 📺💰 With social media driving 102.2M interactions & brands extending campaigns to TikTok, it's clear that platform-specific content is the future. Are advertisers finally mastering second-screen engagement? #AdTech #CTV #GrammyAwards

submitted 42 days ago • 0 comments

As content scraping and IP theft increase, publishers must take action. Alice Ting, shares a framework to protect digital content in 2025 - covering legal, technical, revenue, and industry collaboration strategies. No single fix exists, but a layered approach strengthens defenses. bit.ly/3CHxxvh

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🚨 This week in ad tech: 🤖 DeepSeek’s privacy policy is raising red flags—are AI usage policies keeping up? 📉 TikTok’s ad biz rebounds, but advertisers are still hesitant. 🛍 Retail media is evolving—think in-store takeovers & executive shakeups. 📖 Get the full breakdown: bit.ly/3QpoJO5

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Curation isn't just about site lists anymore—data-driven curation is changing the game. I spoke with Matt Sattel, CRO at OpenX, about how enriched datasets, AI, and identity graphs are reshaping programmatic for buyers & publishers alike. More here: bit.ly/4hjr3Sk #AdTech #Programmatic #OpenX

submitted 44 days ago • 0 comments

Albert Thompson doesn't just keep up with change—he disrupts himself daily. As host of the inaugural AdMonsters Sell Side Summit, he's bringing buyer insights, media strategy, and a fresh way of thinking. Join us March 9-11 in Fort Lauderdale! 🌊 #SellSideSummit #AdTech bit.ly/4jJYrDj

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One out of every 75 ads in Canada was malicious in 2024—yikes! Meanwhile, Japan saw just 1 in 1,295. Why are some regions more vulnerable than others? Forced redirects, clickbait, and platform security all play a role. The full breakdown: bit.ly/4gn95gt

submitted 45 days ago • 0 comments

⏳ Time’s running out—season passes are GOING FAST! Book your AdMonsters Events pass by TODAY to lock in 25%+ savings and access 3 game-changing events. Secure your pass now! admonsters.com/seasonpass/ #SellSideSummit #PubForum #AdMonsters #AdTech #AdOps

submitted 48 days ago • 0 comments

🚨 COPPA overhaul is here—publishers, take note! 🔹 No targeted ads without parental opt-in 🔹 Biometric & gov-issued IDs now protected 🔹 Tighter data retention rules Big challenge, but also a chance to lead on privacy-first monetization. Ready for kid-safe ad tech? #COPPA #PrivacyByDesign #AdOps

submitted 49 days ago • 0 comments

"News needs swagger,will advertisers back it? As AI misinformation rises & brand safety fears grow, execs from @washingtonpost.com, BBC News, @bloomberg.com, @theguardian.com, Yahoo & @npr.org asked: Why is news held to a higher standard than social platforms that profit from misinformation? #IABALM

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🚨 GOING FAST—Get your AdMonsters Events Season Pass before 1/31 to save 25% and level up in 2025! Mix and match tickets across 3 must-attend events designed for digital media teams. 🎯 Lock in your spot & elevate your team’s skills at the Sell Side Summit! 🔗 admonsters.com/seasonpass/

submitted 50 days ago • 0 comments

Digital Out of Home is evolving! Sean McCaffrey, CEO of GSTV, shares how DOOH is becoming an omnichannel powerhouse with targeting, context, and measurement. It's time to embrace the capital "D" in digital. Check out his insights. #DOOH #AdTech #Innovation

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📰 AdMonsters Wrapper is here! 📈 Newsweek's $90M comeback is a glow-up for the books. 🤖 Google's AI Overview is shaking up SEO—are you ready? 🎥 Netflix's in-house ad tech might redefine CTV. Your weekly dose of ad tech and publishing insights! #AdOps #MediaTrends

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With Trump & FTC’s Andrew Ferguson, ad tech braces for change: 📉 Less activist enforcement 📜 Business-friendly federal privacy law? 🤖 U.S. prefers "innovate first, regulate later" 👀 IP tracking? Compliance is key. Jessica B. Lee, Loeb & Loeb, weighs in. #Privacy #AI #AdTech #DataRegulation

submitted 51 days ago • 0 comments

🔥 Consumers want privacy, but not at the cost of free internet. 🔹 80% prefer ad-supported content over paywalls. 🔹 86% understand that advertising keeps websites and apps free. 🔹 82% say personalized ads are actually useful—but there’s a line between relevant and creepy. Where’s the balance?

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🔑 Ready to crack the buyer's code? Join us at #SellSideSummit Fort Lauderdale for exclusive insights & networking in a peer-led learning environment. Hosted by Albert Thompson, you’ll walk away with actionable strategies to supercharge your career!🔥 bit.ly/4jdhOV2

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⏰ TikTok’s potential ban = seismic shifts in ad spend! CTV 📺 & DOOH 🛣️ stand to gain, while marketers rethink short-form video & live shopping strategies. Insights from Jeremy Haft, Tal Jacobson, & more. Are you ready to adapt? #TikTokBan #AdTech #Innovation

submitted 52 days ago • 0 comments

44% of Americans feel ignored by ads. The fix? Retail media is taking over. 🛍️ Real-time decisions, brand-safe spaces, & first-party data make in-store ads the 2025 MVP. #RetailMedia #AdTech #BrandSafety

submitted 55 days ago • 0 comments

🎙️ Stephani Estes will be delivering a must-see keynote at Sell Side Summit: Think Like a Buyer: The ROI Roadmap for 2025. Get actionable insights on ROI, AI strategies, and building trust through transparency. Stay ahead of the curve! 🔥 🔗 Register now: bit.ly/4jdhOV2

submitted 56 days ago • 0 comments