Profile avatar
alexanderdolly.bsky.social
🔴 Flawed - I'm insatiably curious 🔴 Going Mad - ADHD 🟢 Student - Of creativity 🟢 Freelance - I build communities 🟢 Building - A men's lifestyle brand Building a lifestyle brand in public brick by brick
155 posts 33 followers 64 following
Regular Contributor
Active Commenter
Posts 16 Comments 34

Q: What's the best ad during the Super Bowl? A: Kendrick's half time performance. Q: That wasn't an ad, it was a performance right? A: Kendrick accomplished what a Super Bowl ad is designed to do, create cultural discourse which drove even stronger commerce to his brand.

submitted 16 days ago • 0 comments

This is young Alexander in his Brazil kit waiting patiently for the iPhone 4 on launch day. What influenced me to wake up early early early. Stand in a line blocks away from the store? It wasn't features, benefits, guarantees or any other form of value prop.

submitted 17 days ago • 1 comment

Good storytelling culture tells me I should like Slow Horses and Severance. I've invested hours with both. I just can't

submitted 18 days ago • 0 comments

NYFW is on and thriving. Thousands of visitors in the city. Menswear brands have built worlds aka communities to showcase and invite others into their lifestyle. Consumers participate in these lifestyles because of who they are. Not because of the brands features and benefits.

submitted 21 days ago • 0 comments

I chose Beehiiv over Substack for Beehiiv's better equipped design muscles. - Future ability to have an app. - Future ability to design a full publication to my liking. - Segmentation - and more. 👇🏿

submitted 21 days ago • 1 comment

Culture impacts the world around us. Entrepreneurs who leverage culture lead entrepreneurs who don't. People adopt new behavior because of culture.

submitted 22 days ago • 0 comments

Aime Leon Dore Why does this brand have such a cult following? Simple! They built a world and using the power of culture they populated their world with people who see their world as they do.

submitted 36 days ago • 1 comment

Genius marketing idea. I don't think I've ever seen this. Holding a Youtube live to unveil a new fashion collection. Bravo Iron Heart International. One thing I'd add. The brand should have a representative in the chat to engage with viewers.

submitted 44 days ago • 0 comments

I usually reread "Hey Whipple Squeeze This" every January. I'm taking 2025 off from reading my favorite marketing book. Currently reading Unreasonable Hospitality by Will Guidara for the second time. I ran through the book one weekend over the holidays... way too quick!

submitted 45 days ago • 2 comments

Great pod over on Greg Isenberg's channel. Not a fan of this overtly optimized click-batey imagery but the content itself is good. I've told brands for years to forget building typical marketing funnels. Nice to see other marketers speak out on how people actually buy. youtu.be/7z-TD1KY08U?...

submitted 45 days ago • 0 comments

This year i'd like to see more brands become world builders.

submitted 46 days ago • 0 comments

1-9-25 If I had a wife, she’d loathe Seth Godin with the fire of a thousand suns. Inferno-level rage. And honestly, I wouldn’t blame her. Marriage, from what I’ve gathered, is about balance and sacrifice. But 2024? Balance didn’t make the cut.

submitted 50 days ago • 1 comment

Jan 8 2025 I'm eight days late. Probably should have thought of this in December but I didn't. I need accountability so starting today I'll use this platform as a scrappy build in public journal documenting this cockamamie journey. Building a lifestyle brand in public? Who does this?

submitted 51 days ago • 2 comments

I enjoyed this read from Vogue business showing how marketing has evolved from the typical linear approach. How we build our funnels today needs to change. www.voguebusiness.com/story/consum...

submitted 52 days ago • 0 comments

"People buy off on the person long before they buy off on the cause." - Unknown Narrator narrating a Winston Churchill docu-series I'm currently watch on Netflix.

submitted 84 days ago • 0 comments

One day you are the hound. The next day you are the hydrant.

submitted 84 days ago • 0 comments