Profile avatar
aripaparo.com
CEO and contributor @marketecturetv. Host of the weekly Marketecture podcast and writer of the newsletter with the same name. Ad tech influencer.
40 posts 832 followers 245 following
Regular Contributor
Conversation Starter

There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.

Hot take coming out of CES: We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life. Shake my hand like a boss.

Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs. news.marketecture.tv/p/honey-honey

With cameos from Gator and WhenU!

Thank you to all of our listeners and guests. To even more podcasting in 2025!

The two stages of latke making: 1) Fuck there’s a lot of water in these potatoes! 2) Fuck these potatoes absorb a lot of oil!

Made a weird brussel sprout tart before latkes.

Has anyone ever made French toast with pumpernickel bread? It should be possible, someone should try it.

The greatest innovation of CTV is the ability to add closed captions to everything

Big week in Google antitrust: - Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday. - Court decision on adtech trial possible/likely in EDVA. - Brussels decision?

Episode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies. www.marketecturepod.com/episode-102-...

Wife: You going out to your drunken lunch? Me: I prefer the term boozy brunch.

There are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained" www.adtechexplained.com/p/identity-s...

The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.

90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s

Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby. www.experianplc.com/newsroom/pre... Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...

Who could actually afford Chrome in a spin-out? And @dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast. monopoly.marketecture.tv/p/the-parado...

I tried to learn about the Korean Martial Law crisis on X and all I found was Americans thinking the second Amendment will solve all their problems

On the first of every month I compile stats on all my work and personal social accounts (I have a lot for work!). On X the follower counts on all my accounts are flat or down MoM. Not huge amounts, roughly -1% to -2%. Interesting.

Dry brining the turkey in fentanyl

I can't believe you folks still listen to me and Eric every week! Thank you all for your support.

Marketecture Omni Media is now on TT, Reels, Shorts.

Ah, hotel clock, my nemesis, we meet again. Will you keep me up all night by being too bright? No, what's that? You're still showing standard time so I accidentally am up at 5AM for no reason? You are undefeated.

Business idea: Put the 7-11 inside the hotel lobby.

Everyone knows that Wenda said "We must not trade our assets like pork bellies" but there's another quote about programmatic buyers "digging for gold on my land with a map" that I'm trying to track down. Anyone on ad tech Bluesky have a source?

Episode 99 of the Marketecture podcast is out. Rich Greenfield from LightShed comes on and we talk: * TTD OS * Comcast spin-out * MediaOcean-Innovid * Chrome spin-out Plus a preview of next week's episode 100. marketecturepod.com

Huge news, brings together the second and third-largest buy-side ad servers to compete with Google's GCM. Also combines the best video ad serving solution with really good DCO and identity solutions. www.wsj.com/articles/med...

I just joined this app and there's already content from me on it.

Setting up my blsk