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audioalchemist.bsky.social
Living at the intersection of sound science, sound art, and sound thinking, where I work to harness the power of sound to shape perception & behavior. Steve Keller Sonic Strategy Director Studio Resonate | SiriusXM Media Opinions my own.
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When it comes to the emotional connection between humans & automobiles, sound has always been in the driver’s seat. EVs represent an opportunity to take that connection further. Jay Kapadia & I will dive deep into the world of EV sound at @sxsw.com. Join us! schedule.sxsw.com/2025/events/...

submitted 5 days ago • 0 comments

Respect.

submitted 15 days ago • 0 comments

Kicking off #CES2025 in Vegas! We've got a busy week, exploring #TheFutureOfAudio with Studio Resonate's "Super Sonic Sound Summit," a Sonic Sommelier wine/sound pairing, a floor tour with friends from Razorfish, and participating in an "AI House" panel. Catch me if you can 😏 #SonicStrategy

submitted 53 days ago • 0 comments

Happy New Year! Welcomed 2025 at a wonderful dinner with friends at one of our new favorite NYC restaurants. The food is consistently great & the venue small & cozy - which was a problem last night: They hired a DJ & by 10:30PM, the volume at our table averaged 96dB & 114dB closer the speaker.

submitted 58 days ago • 1 comment

2025 is almost here! Rather than yet another "Audio Trends Report," I'm offering six suggestions I think will help brands & agencies unlock audio's potential & maximize ROAS in the year ahead. Link to the @adweek.bsky.social article here: www.adweek.com/partner-arti... #SonicStrategy #Marketing

submitted 66 days ago • 0 comments

Sunday #vinyl Sessions: Holiday Edition This year's favorite spin is @actualbenfolds.bsky.social latest gem, "Sleigher," serving up a playful blend of wit, melancholy, longing, & hope (with a pinch of Guaraldi & a dash of Bacharach thrown in for good measure). Guaranteed to warm the heart.

submitted 67 days ago • 0 comments

Lend them your ears...

submitted 70 days ago • 0 comments

Sunday #vinyl session: William Shatner’s “Has Been” is brilliant. Really. It sucks you in with its writing, its wit, its swagger, & its moments of beautifully brutal vulnerability. Produced by @actualbenfolds.bsky.social & supported by a wonderful cast of contributing characters.

submitted 82 days ago • 1 comment

When it comes to brand design, you shouldn't ignore the #crossmodal relationships between sound and our other senses. Check out this issue of Transform Magazine for more on the topic (with a few bits and bobs from moi) transformmagazine.net/articles/202... #SonicStrategy #Multisensory

submitted 82 days ago • 0 comments

Sunday #vinyl Sessions: Skinny Puppy: "Empire Central" The band's ode to Dallas is full of swampy, funky, improvisational goodness. With 12 musicians, 16 tracks, 3 discs & over 1.5 hours of live recorded music, it's a bit of a slog - but when they hit the mark, it's pure bliss.

submitted 89 days ago • 0 comments

It's #Thanksgiving here in the States. Beware the dangers (or advantages) of mixing lavender and pumpkin pie (with apologies to cranberries): aanos.org/human-male-s... #Sensehacking

submitted 92 days ago • 0 comments

1) I've spent a great deal of my career focused on how sound can shape brand perception & consumer behavior. Happy to have three publications cited into this new ARF white paper on #sonicbranding : thearf-org-unified-admin.s3.amazonaws.com/ARF%20Counci... #SonicStrategy #Branding #Advertising

submitted 92 days ago • 1 comment

Sunday #vinyl sessions: “Sable” - original soundtrack by Japanese Breakfast. Languid, evocative soundscapes befitting of the video game, “Sable,” with a few lovely pop tunes sprinkled in for good measure, all pressed up on two clear vinyl discs (one blue and one gold). Beautiful.

submitted 96 days ago • 0 comments

I've always been interested in how #bias can influence #perception. A few years ago @manuelangladatort.bsky.social and I explored how source effects impact the evaluation of music for #advertising. Interesting results - with cost implications. research.gold.ac.uk/id/eprint/29... #MusicScience

submitted 98 days ago • 1 comment

I'm exploring the intersection of sound & #neurodiversity - surprised to find there's not as much academic research on the topic as I expected. Hit me with any relevant #MusicScience papers - particularly re: impact on flow, restoration, & focus. #MusicSkyence #Neurospicy #SonicInterventions

submitted 100 days ago • 4 comments

I'm drawn to research that intersects with my passion for audio, marketing, strategy, & the behavioral sciences. Here's an example of how those interests come to life practically: Using #SonicSeasonings & #crossmodal associations to drive brand experiences. www.frontiersin.org/journals/psy...

submitted 102 days ago • 1 comment

Sunday #Vinyl Sessions: “Jazzmatazz, Volume 1” Hip-hop/jazz fusion from Guru (one half of the duo Gang Star). He’s joined by jazz greats like Branford Marsalis, Roy Ayers, & Ronnie Liston Smith, along with Brand New Heavies’ N’Dea Davenport. Released 31 years ago, but still as fresh as ever.

submitted 103 days ago • 3 comments