avinashkaushik.com - Profile | ThreadSky | a Reddit-style client for Bluesky

Never have more than 4 KPIs. If you have more: 1. There is a real possibility there is no purposeful strategy in place. 2. Data is not having any impact in the company, because, as below... 17 KPIs = The Death of Analysis. How to simplify focus, and reduce data pukes, is in my latest newsletter.

submitted 26 days ago • 1 comment

China, living in the future. I sincerely appreciate the focus on building a simple, available now, exoskeleton that helps you to walk up 7,000 steps! In America, we seem to be chasing perfect human replacing Androids - maybe that will happen some way, but for... why not practical robots and AI?

submitted 34 days ago • 0 comments

My resignation letters have been anodyne two line affairs. Hence, I love me a good resignation letter. 🙃 This one by Hagan Scotten is a fav. I appreciate the masterclass in comms.. It is short. It is precise - from what at the top, why in the mid, the plea at the end. It is accessible.

submitted 41 days ago • 0 comments

It feels rude to bring up the Dunning-Kruger effect. How do you tell an Extremely Senior Leader (ESL) they might be overestimating their expertise or ability? My advice: t.ly/IV4uk

submitted 44 days ago • 0 comments

My work is entirely using the Google tech stack, and as I reflect on the avalanche of AI features being rushed out... Tom's cartoon is super incisive! One day, AI will also enhance productivity. :)

submitted 46 days ago • 0 comments

Which of these two is the new OpenAI logo? The new one is “more organic and more human.” [Logo redesigns are the first signs of company decline. They represent having so many money to lose focus on, that you deviate from Better Products, Better Service to... well... logos. More: t.ly/MjuH8 ]

submitted 47 days ago • 0 comments

Which #superbowl #ads won you over? Here are my rankings, in order of appearance: *** Tops [Story + Brand + Biz Impact] Pfizer Spring Football Rocket (points for live tv integration) Liquid Death Little Brothers Little Sisters [/NFL] Your Attention (Novartis) Angelsoft Nerds Rest: t.ly/RfGA6

submitted 49 days ago • 1 comment

I appreciate the intent behind "perception is reality." I still feel that it is a mistake to overlook that perception is NOT reality. Reality is important. (The older we get, the more perceptions set in, and we narrow the pathways to let reality in. Invest in avoiding it.)

submitted 54 days ago • 0 comments

One problem with Biz Dashboards is that they look out of the rearview mirror, exclusively. If you want to out-compete, try to look out of the windshield. Look at your Dashboard - hopefully not a data puke -, then look at the challenge ahead, competitive landscape, your strategic strengths... Go!

submitted 55 days ago • 0 comments

I'm betraying my age... Love this creative and copy! #mantrastoliveby [PS: Tip for Creative Directors: Please add the brand's name to your creatives. Even in real life, I had to take three steps out to look up at the shop's name. And here... As I share your fantastic work, no one knows who it is!]

submitted 62 days ago • 0 comments

We post about companies when something goes wrong. Let's do different. I love Boll & Branch. t.ly/a2Can They make fantastic towels, bedsheets +++. They pay farmers fair prices. They also pay it forward, like incredible donations to LA fire victims. Shop: www.bollandbranch.com [NOT paid ad.]

submitted 65 days ago • 0 comments

Simple visuals rule! 1. Takes courage to pick just the Big Three or Four. 2. Nonjudgmental colors, very smart in inflamed times. 3. Detail is hidden, exposed on hover. 4. Counts are easy. Well done AP Data Team: t.ly/F37YQ

submitted 68 days ago • 1 comment

YES! Excited about my alma mater Ohio State's National Championship victory. It has been an up and down year, they came together and got on fire in the Playoffs. Congrats to ND as well for a good game. #ohioagainsttheworld

submitted 69 days ago • 0 comments

Good copywriting always brings me such joy. Here's a nice example... Well played Lucky, well played!

submitted 70 days ago • 0 comments

One of the biggest sucks of all time: A/B Testing! Of the "experience optimization" type. My latest newsletter shares six technical and five human reasons why A/B testing in 2025 is a complete waste of time/people/money. Check your inbox to increase your Profits, or Premium: zqi.me/signuptmai

submitted 72 days ago • 0 comments

"It's not the ink, it's the think." This quote, by Bob Mankoff, has had an immense influence on my approach to everything. I obsess about the think. This, and other valuable lessons around data, marketing strategy, entrepreneurship, are in this amazing conversation: www.youtube.com/watch?v=U8uz...

submitted 75 days ago • 0 comments

If you are in NY, come to this (free!) event at Google's spiffy new office. I'm obsessed with applying the "CFO Lens" to Marketing as a way of unlocking huge investment in Marketing, and resulting incremental impact. Come learn how to think different. Sign up: croud.com/en-us/resour...

submitted 76 days ago • 0 comments

Marketing's "butterfly effect": Choosing the ad length of your creative can have incredible (painful?) implications on your budget.... If your objective is to drive outcomes, vs. just activity. Think carefully, think end-to-end. [More in my newsletter: "TMAI #431: Winning with Video Ads"]

submitted 79 days ago • 0 comments

My latest newsletter shares how a technical AI solution, "speculative endpointing," helped me understand me better. This feedback: "You are not listening to what I'm saying." It was important, and how AI helps me be better at who I am. Check the story in your inbox.

submitted 80 days ago • 0 comments

ROI is often measured wrong - ex just a function of Revenue and Media Costs. That's offering your Agency a free pass. Measure ROI 3 or ROI 4. Then, cry when it is negative Then, fix it! See picture below for a four-step magical journey to incremental Profits. Learn: Premium: zqi.me/signuptmai

submitted 87 days ago • 0 comments

It is mind-blowing what AI has accomplished in 2024 in the field of creative. (Checkout the prompt for the images below.) Ask not what the AI can't do for you, ask what it can... And, the truth will set you free!

submitted 100 days ago • 0 comments

How real is the ROI your Agency/Ad Platform is claiming? How about the less desirable cousin, ROAS? Minimum Standard: ROI #3. Ideal Standard: ROI #4. [ Formulas, watch outs, do mores, in my latest newsletter... Premium: zqi.me/signuptmai ]

submitted 101 days ago • 0 comments

Pretty soon, every company in the world will be an ad platform! Amazon is not books/cloud services, it is ads. Instacart is not delivery, it is ads. Samsung is not TV, it is ads. And, a much higher margin (and let's admit it, less hard work) business! #adseateverything

submitted 104 days ago • 1 comment

The Best Business Metrics.... Just five to transform your company's ability to drive long-term profitability...

submitted 107 days ago • 0 comments

#foodforthought

submitted 109 days ago • 0 comments

AI cannot do plenty of things today, and the ones it does also have errors/gaps. Still. When evaluating AI, it is productive to focus on what it can do. Because the version of AI you are using today is the worst it will ever be. It will only get better, occasionally in exponential leaps. #imagine

submitted 110 days ago • 1 comment

Life finds a way... : ) #cowpaths

submitted 111 days ago • 0 comments

Last day in London, and just about the perfect view. The red bus. Thames ferry. London Eye. My fav, the Shard. And... Rain. :) It has been swell. #toinfinityandbeyond

submitted 114 days ago • 0 comments

55-70% of the success of any Marketing campaign is down to the Creative! Is your Creative strategy built to "win before you spend"? Check against the framework I've shared in my latest newsletter: zqi.me/signuptmai #winmore #marketing

submitted 115 days ago • 0 comments

Lucky for me, I picked the right profession. 🤣 [ More Sophie: t.ly/XwdF7 ]

submitted 117 days ago • 0 comments

#life #mood [ Artist: Joan Cornella: joancornella.net/en/ ]

submitted 118 days ago • 0 comments

Taylor Swift website, November 2002! Look how far we've all come. 😃 #flashback #taylorswift

submitted 121 days ago • 0 comments

I obsess about the Creative that Marketing puts out - in emails, ads, articles, everywhere. It all also takes up SO MUCH time and over-analysis by creative teams... I use this slide to remind them of reality... #marketing #creative #suckingless

submitted 123 days ago • 0 comments

These are a fantastic set of ads by UNICEF. Effective creativity is hard. More often than not, simple works.

submitted 124 days ago • 0 comments

This is provocative: 10% of Software Engineers do virtually no work for their employer. Stanford Research. [For in office, it drops to 6%, for fully remote it is 14%!] From the dataset of my experience, the number is likely to be significantly higher for all other functions. Data, Source t.ly/Umu5k

submitted 125 days ago • 0 comments

Ouch, ouch! Ha, ha! Ouch, ouch, ouch! : ) Source: Alex Krokus: t.ly/F__58 #socialmediamarketing

submitted 128 days ago • 0 comments

It is important to dig into the definitions of the Metrics you are reporting. It is 100x more important to dig into the Methodologies being used to measure those Metrics! My latest newsletter's in your inbox, it shares a matrix that'll change your professional life! :) Premium: zqi.me/signuptmai

submitted 130 days ago • 0 comments

Why Data Analysis is crucial... 😀

submitted 131 days ago • 0 comments

The difference between Sales & Marketing... ❤️ Credit: Crispen Porter.

submitted 134 days ago • 0 comments

Without opening Door Two - proving you can make the company money -, you can't open Door One. Without Door One, the future is a lot less bright! [ Bit More: t.ly/sDglM ]

submitted 138 days ago • 1 comment

Hello World!

submitted 491 days ago • 0 comments