battenhall.com - Profile | ThreadSky | a Reddit-style client for Bluesky

If you didn’t catch Dragons’ Den last night, this is your sign to catch up! Last week, we hosted a Human Beauty shoot in the Battenhall Studios, ahead of the founder Millie Flemington-Clare’s appearance on the BBC1 show. We had to capture some behind-the-scenes footage of the fun-filled day!

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Unpopular opinion: demographics data isn’t all it’s cracked up to be. 💀 Understanding your audience is KEY, and that’s where we come in. 👉 btnhl.com/43elTmC

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We are buzzing! ✨ We just got news that we’ve been nominated for Independent Agency of the Year and Large Agency of the Year from PRmoment Awards! 🎉 Huge shout out to our fantastic global team for consistently pushing boundaries and delivering standout work! 🎉 🌍

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Battenhall’s Year Ahead in Social roadshow touched down in New York last week. Our global CEO, @drew.battenhall.com, hosted colleagues, clients, and friends for an intimate networking dinner at Soho House. If you’d like to see one in a city near you, drop us a line at [email protected].

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Big news! Our Senior Consultant & resident pen-wielder, Celia Silvani, just launched her debut novel, ‘Baby Teeth’, as of last night! 🥳 This gripping thriller is available now online and in bookshops. Check it out here: www.orionbooks.co.uk/titles/celia...

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News just in… 🗞️ We won Best Piece of Coverage: Health and Wellness at last night’s Roxhill Media Awards for our campaign supporting NHS West London Trust! 🏆 In securing BBC News broadcast coverage last year, we were able to have a huge impact on the NHS’ perinatal mental health text initiative. 💙

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It's time for a social media spring clean! 🧹 ✨ What trends are we ditching in 2025, and which ones deserve a place in our strategies? 👀 Our Content Manager Verity Hesketh explores what’s in and out for 2025. 👉 Read Verity's insights here: btnhl.com/4ge0Gfl

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Is the potential TikTok ban just the beginning? 🌍 Drew Benvie, our CEO, spoke to PA about the wider implications of the US ban and what it could mean for the future of social media... btnhl.com/3CgyGd8

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What's hot for design for social media in 2025? 👀✨ Our Junior Designer, Chiara Chauser, has curated the top trends to look out for: btnhl.com/3DZCxeV What do you think of our list? Anything you'd add? Let us know in the comments below!

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The potential TikTok ban in the US is a wake-up call for brands to rethink their social strategies. In our latest blog, we explore the importance of cultural fluency for a strong social strategy, and of experimenting with emerging platforms to stay relevant. www.battenhall.com/blog/rethink...

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Meta’s content moderation bombshell last week could force a rethink of social strategy in 2025. 💣 Our CEO @drewb spoke to the BBC about Meta’s decision to axe fact-checkers and dial up political content – exploring the potential impact for brands and users: btnhl.com/3DSc8zQ

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Strewth, mate! Australia’s plan to ban under-16s from using social media is not the answer to protecting our children. In an opinion piece for @thedrum.bsky.social, our CEO @drew.battenhall.com argues that greater awareness, education and supervision are needed to help them navigate social networks.

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Our five big predictions for The Year Ahead in Social are out! 🥳 Check out our blog and download our in-depth annual report to get all the insights you need for your 2025 planning ➡️ btnhl.com/3ZtwWou

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Reddit is now more popular than X in the UK. The historic platform and its unique, text-focused communities are booming, with a 47% growth year on year. Discover why it’s time for everyone (including brands) to start taking Reddit seriously. btnhl.com/3D2eXhq

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🚨 New client alert! 🚨 We’re incredibly proud to announce that, following a competitive pitch, we’ve been named global social media agency for Coca-Cola Europacific Partners! Read more: btnhl.com/4iiml8y

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Looking to step up your social media game in 2025? 🤳🏻 Download our new Year Ahead in Social report and get one step ahead of the competition 👟 trends.battenhall.com

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That's a wrap! Thank you to our panelists, our speakers, and to our brilliant attendees at Curzon Soho today!

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Audience question for panelists: "If there was one major event you'd encourage brands to get involved with through community management, what would it be?"

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How do you do this successfully?

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This is especially important for younger demographics

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What do we mean by this? Something striking has emerged: savvy companies are using social to spark meaningful connections

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Our last talk of the day is a panel on community and culture with YouTube's Steve Ferdinando, CCEP's Katie Meadway, and Battenhall's own @akilahharper.bsky.social and Rhian Robinson

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George reminds us: social-first means social is the place where ideas thrive, and other communications channels play a supporting role

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Social-first language is entering our everyday lexicon

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How does your screen time compare to the average?

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Social media is often the first place to find out information: what does this mean for social strategy?

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Next we have George Brett talking about social-first everything: how social media is shaping culture and commerce

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Learnings: AI isn’t great for content (yet) but it excels at data analysis. Consumers are wary, so use it wisely

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What are the key learnings for applying AI to your social strategy?

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What are the positives?

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AI has already had a huge impact on our industry...

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Now we have @nica.bsky.social (Nicole Mezzasalma) looking at social intelligence: the policies, playbooks and best practice for AI use in 2025

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So, the key takeaways are: private networks are growing, make sure you prioritise your audience's needs, and use dark channels to build community

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What should people be aware of?

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Dark social is home to deeper, more authentic interactions

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But first, what is dark social?

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Next up, we have @emmahd.bsky.social talking about the growth in dark social platforms and features, and what it means for your social strategy

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To summarise: to be successful, know your audience, adapt to platform changes, and balance paid strategies with organic content. Algorithms evolve, and so should you

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Are you finding it harder to differentiate platforms and audiences? You're not alone.

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The ongoing evolution of platforms and algorithms requires real scrutiny of your social strategy...

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What does the X-odus mean for young people?

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First up, we have Molly Redmond, taking us through social sorting: user behaviours on different platforms

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Our CEO @drew.battenhall.com is talking about last year's predictions, including the X-odus. This year, Drew says, "We're seeing forces such as social-first, social sorting, AI-driven intelligence, cultural movements, and ‘dark social’ colliding to create the need for something new."

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Good morning, Curzon! We're up bright and early for our 12th annual social media breakfast briefing. Stay tuned for live updates as our speakers reveal predictions for the Year Ahead in Social.… 🚀

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This Thursday @battenhall.com will host The Year Ahead in Social, our 12th annual social media briefing. Look forward to seeing you at the Curzon Soho. Use the #battenhall hashtag for updates, and for more info here’s the lowdown www.battenhall.com/the-year-ahe...

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Next Thursday it's the @battenhall.com annual Year Ahead in Social breakfast briefing in London, hosted by me! Six speakers, two VIP client presenters and a look at 2025 in social media. Registration closes this week: www.battenhall.com/the-year-ahe... #battenhall #yearaheadinsocial

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