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boagworld.bsky.social
UX leader and grumpy old man of the web. Author of 6 books on topics such as conversion rate optimisation and design leadership. Speaker, blogger etc. Spends half of the year in an RV.
175 posts 365 followers 70 following
Prolific Poster

This is goodbye. After much debate I have decided I am trying to support too many social channels so I will no longer be posting here. If you still want my content I would suggest either subscribing to my newsletter or following me on LinkedIn: www.linkedin.com/in/paulboag

Missed the podcast? The latest episode is up with tips on realistic Figma mockups, smart m... #UX https://boagworld.com/season/rebooted/episode/014/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=The%20Metrics%20Trap%3A%20Are%20You%20Measuring%20the%20Wrong%20Things%3F

For our US Listeners: We dive into why tracking the wrong metrics can misguide you... #UXStrategy https://boagworld.com/season/rebooted/episode/014/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=The%20Metrics%20Trap%3A%20Are%20You%20Measuring%20the%20Wrong%20Things%3F

One week on—here's a clip from the audio version of my newsletter. Listen for in... #UXStrategy #Podcast https://boagworld.com/emails/ux-leader-role/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Redefine%20Your%20UX%20Leadership%3A%20Crafting%20a%20Strategic%20Vision

The latest podcast episode is live. We cover realistic Figma mockups, AI in UX, a... #UX #Metrics https://boagworld.com/season/rebooted/episode/014/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=The%20Metrics%20Trap%3A%20Are%20You%20Measuring%20the%20Wrong%20Things%3F

Super excited by the results that AI deep research is giving me for user research. I can tell it search the web for mentions of a brand and identify sentiment, questions and objections relating to the companies products and services. It can even tell me about the people who are commenting.

Are you a freelancer or agency owner worried about the impact of AI on your business? We'll be discussing it today at 4:00 pm (UK time) in the Agency Academy if you want to join. More information on joining can be found here.

In case you missed it: My newsletter on redefining your UX role and building a winning UX strateg... #UX https://boagworld.com/emails/ux-leader-role/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Redefine%20Your%20UX%20Leadership%3A%20Crafting%20a%20Strategic%20Vision

For my US followers, check out my newsletter on redefining your UX role with clear steps to... #UXDesign https://boagworld.com/emails/ux-leader-role/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Redefine%20Your%20UX%20Leadership%3A%20Crafting%20a%20Strategic%20Vision

🎬 Check out the clip from our latest podcast below where we discuss the power of automation and the o... https://boagworld.com/season/rebooted/episode/013/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Digital%20Fatigue%3A%20The%20Case%20for%20Face-to-Face%20Meetings

I've just read this by Jacob Nielsen. It's pretty hard reading, but I have to admit, I think it's probably accurate. I'm interested in what you all think.

I've just published my latest newsletter on taking charge of your UX role. Get action... #UX #UXStrategy https://boagworld.com/emails/ux-leader-role/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Redefine%20Your%20UX%20Leadership%3A%20Crafting%20a%20Strategic%20Vision

📢 ICYMI: This week's episode unpacks why face-to-face meetings still matter in our digital world, plu... https://boagworld.com/season/rebooted/episode/013/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Digital%20Fatigue%3A%20The%20Case%20for%20Face-to-Face%20Meetings

🔍 Looking for A/B testing alternatives since Google Optimize left? We've got you covered! From VWO to... https://boagworld.com/season/rebooted/episode/013/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Digital%20Fatigue%3A%20The%20Case%20for%20Face-to-Face%20Meetings

🎙️ NEW EPISODE: Take a deep dive with us into A/B testing tools, face-to-face meetings, and AI's impa... https://boagworld.com/season/rebooted/episode/013/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Digital%20Fatigue%3A%20The%20Case%20for%20Face-to-Face%20Meetings

Are you an agency owner or freelancer? Are you available this time most Wednesdays ? If so you might want to join our little community seeking to improve our businesses - https://buff.ly/3OlG8Ge

Here is a few highlights from my latest newsletter. I know software procurement isn't the most existing subject,... https://boagworld.com/emails/software-procurement/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=It%27s%20Time%20to%20Transform%20Software%20Procurement

I am running a workshop on improving conversion on websites. There are tickets available, but if you are a charity, I have two places to give away. Might be useful if you are trying to improve donations or fundraising. Drop me an email to [email protected].

If you are an agency owner or freelancer who was interested in our agency academy but could not make the Wednesday calls; the time has now changed. You can find the details here or just give me a shout -

ICYMI: Transform your software procurement process! Learn why testing with real users before purchase could save... https://boagworld.com/emails/software-procurement/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=It%27s%20Time%20to%20Transform%20Software%20Procurement

Are your internal tools helping or hindering productivity? Discover why user-focused software procurement matter... https://boagworld.com/emails/software-procurement/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=It%27s%20Time%20to%20Transform%20Software%20Procurement

Marcus' joke from the latest podcast: A Roman soldier walks into a bar and holds two fingers up. He says "five beers, please." ... https://boagworld.com/season/rebooted/episode/11/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Promoting%20Your%20Work%20to%20Colleagues

The latest Boagworld newsletter is here, diving into how a lack of user expectance in software procurement impac... https://boagworld.com/emails/software-procurement/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=It%27s%20Time%20to%20Transform%20Software%20Procurement

Feeling the pressure to do more with less in UX? My latest piece for @smashingmag explores how a digital playbook can help. Have a read!https://buff.ly/40SXDVi #UXDesign #DigitalStrategy

📢 ICYMI: We shared some game-changing strategies for promoting UX work internally in our latest episode. Plus, we explore some... https://boagworld.com/season/rebooted/episode/11/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Promoting%20Your%20Work%20to%20Colleagues

Struggling with stakeholder expectations? A digital playbook might be your solution. Share my insights in my latest @smashingmag article: https://buff.ly/40SXDVi #UXLeadership #DesignSystems

🔍 Finding it hard to justify UX work to stakeholders? Our latest episode dives into powerful ways to demonstrate value, from h... https://boagworld.com/season/rebooted/episode/11/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Promoting%20Your%20Work%20to%20Colleagues

I think many UXers are wondering what their role will be when the command based user interface is replace... https://boagworld.com/emails/enhancing-the-experience-of-using-ai/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Enhancing%20the%20Experience%20of%20Using%20AI

🎙️ I've just released a new episode exploring how UX professionals can prove their value in organizations, especially with AI ... https://boagworld.com/season/rebooted/episode/11/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Promoting%20Your%20Work%20to%20Colleagues

Got this LinkedIn invite this morning. Is it possible to specialise in this number of diverse things? 🤣

📬 ICYMI: This week's newsletter tackles the evolution of AI interfaces. Discover why conte... #UXDesign #AI https://boagworld.com/emails/enhancing-the-experience-of-using-ai/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Enhancing%20the%20Experience%20of%20Using%20AI

🤖 Ever felt frustrated talking to AI? You're not alone! Dive into my latest newsletter about transfo... #UX https://boagworld.com/emails/enhancing-the-experience-of-using-ai/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Enhancing%20the%20Experience%20of%20Using%20AI

So about 8 hours ago I release a newsletter saying AI agents are coming and an hour ago Open AI announced their first agent. Pretty pleased with my timing. https://buff.ly/4arPudR

🎉 Just dropped a fresh newsletter exploring how we can make AI experiences more human-centered. ... #UX #AI https://boagworld.com/emails/enhancing-the-experience-of-using-ai/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Enhancing%20the%20Experience%20of%20Using%20AI

Sometimes I think I should rebrand myself as an AI prompt consultant. A big chunk of my coaching these days is showing people how AI can help do UX and design leadership related tasks.

🤖 Wondering how AI can supercharge your UX workflow? In our latest episode, we explore game-chang... https://boagworld.com/season/rebooted/episode/010/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Harness%20the%20Power%20of%20AI%3A%20Transform%20Your%20UX%20Workflow

ICYMI: Our latest episode breaks down the essential AI tools every UX designer should know about. ... https://boagworld.com/season/rebooted/episode/010/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Harness%20the%20Power%20of%20AI%3A%20Transform%20Your%20UX%20Workflow

🎧 "Too many of us get caught up in project details instead of demonstrating stra... https://boagworld.com/emails/make-2025-your-year-of-strategic-ux-leadership/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Make%202025%20Your%20Year%20of%20Strategic%20UX%20Leadership

🎙️ I've just released a new episode exploring how AI is transforming UX design. From Figma plugin... https://boagworld.com/season/rebooted/episode/010/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Harness%20the%20Power%20of%20AI%3A%20Transform%20Your%20UX%20Workflow

I've decided I could easily enjoy being a dictator. I am currently writing a digital playbook for a uni in the states and I very much enjoy laying down the law and best practice.

ICYMI: Transform your UX leadership in 2025. Get your hands on the essential chec... https://boagworld.com/emails/make-2025-your-year-of-strategic-ux-leadership/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Make%202025%20Your%20Year%20of%20Strategic%20UX%20Leadership

Design leaders: Ready to make 2025 count? Get your checklist for proving UX value... https://boagworld.com/emails/make-2025-your-year-of-strategic-ux-leadership/?utm_campaign=coschedule&utm_source=bluesky&utm_medium=Paul%20Boag&utm_content=Make%202025%20Your%20Year%20of%20Strategic%20UX%20Leadership