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btabke.bsky.social
Founder: Pubcon, SearchEngineWorld, WebmasterWorld
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As publishers flee Google AdSense, Google responds with an quasi affiliate scheme from 2010. But - ahhh - bruh - they forgot to register OfferWall dot com www.searchengineworld.com/as-adsense-s...

Code Red : Google adds @aimode to Chrome omnibox to prompt to Gemini and skip Serps entirely. It pulls search one step closer to the browser and one step further from publishers, SEOs, and websites that rely on organic traffic. www.searchengineworld.com/here-comes-c...

It was less than a year ago I predicted "mystery shots" would be taken at Altman- no way old guard would let him stand alone. After being banned a zillion times on TikTok - in a piece worthy of Fox News ye old Midas Touch aims its hysteria guns at OpenAI. techcrunch.com/2025/06/18/t...

From content creation to site structure to how search engines interpret your site, the old playbook is getting tossed. Ann Smarty breaks down what SEOs need to rethink right now: www.searchengineworld.com/how-ai-is-sh... #SEO #AI #search #llm #marketing

Interesting reading: www.tomsguide.com/ai/we-tested...

bbc: "Social media now main source of news in US, research suggests" www.bbc.com/news/article...

Last Oct I said: "In the next 12 to 18 months, tensions may rise as OpenAI launches more products that directly compete with Microsoft’s offerings. " : ( www.searchengineworld.com/oped-where-d... ) And we are there: www.wsj.com/tech/ai/open...

Google vs The Web Who Wins?

This whisper that was given voice, now turns to dull roar : www.bbc.com/future/artic...

Google's new Audio Overviews let users hear AI summaries instead of clicking links. No scroll. No click. No referral. Just Gemini reading the answer aloud. ... another blow to organic visibility. www.searchengineworld.com/google-searc... #SEO #Google #SearchEngineWorld

That narrative about OpenAI being a competitor to Google is wrong. Google's only competitor is the web: 9to5google.com/2025/06/10/r...

And more.... macaonews.org/news/around-...

"Google’s I/O 2025 conference didn’t just introduce cool new features, it was the funeral for traditional search" www.bandt.com.au/the-end-of-s...

"Organic search traffic to Business Insider’s websites declined by 55% between April 2022 and April 2025." : www.prdaily.com/the-scoop-ai...

Great article by @polemicdigital.com nice roundup of options. www.searchenginejournal.com/google-ai-mo...

Google dodges major bullet. Can't be held accountable in class action suit for Chrome violating privacy of users: www.usnews.com/news/top-new...

This is really a bit of a shock: www.reuters.com/business/ret... Especially after Google swatted away an attempt by OpenAI to use Google search.

Don't sleep on #:~:text= tracking fragments These fragments give you a front-row seat to what Google thinks is the most relevant part of your content. www.searchengineworld.com/tracking-tex... #SEO #SearchMarketing #GoogleSearch #SERPs #RankTracking #SEOTips

Worth a read: www.financialexpress.com/trending/is-...

Fair warning: I've had it with junk statistics in our industry. Yes I know we have junk for statistics sources these days. Doesn't mean we have to quote it as Seo gospel. It is time to start questioning the validity of some of these stats services. Garbage in = garbage out.

Tried using ChatGPT for internal linking and got junk? You're not alone. Here is a prompt that actually works using Deep Research mode and refactor your internal backlinks with real context: www.searchengineworld.com/cracking-the... #SEO #InternalLinking #ChatGPT #SEOTips

The thing we got wrong about Code Red Dec 2022? G may have been napping, but that shock turned into euphoria as they realized that they had legit excuse to "Take Everything". Many have mistaken the last 30mons as just "catch up" but it really was "STFU: Watch this, and stay in your lane internet".

another banger of an article by ahrefs: ahrefs.com/blog/generat...

www.seattletimes.com/business/goo...

Google AI hoovering up the clicks, reminds me of Ross Perot. But that's the problem with getting older - few will know your cultural references from the 90's.

Welcome new Austin Exhibitor Originality.a! www.pubcon.com/new-pubcon-e...

SEOs who bounce between Google accounts daily: your life just got a little less annoying. Google’s new streamlined account switcher is expanding across more apps. Fewer taps. Faster switching. Less frustration. Fun stuff: www.searchengineworld.com/seos-rejoice... #SEO #Google

Major publishers are calling Google’s new AI Mode exactly what it is: theft. The News/Media Alliance says Google is “taking content by force” From The Verge to Mashable, and now even financial analysts, the backlash is real. www.searchengineworld.com/publishers-t... #AI #SearchEngines #SEO