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chris-green.net
Senior SEO Consultant (Torque Partners), experienced search trainer & mentor. #BeOnePercentBetter
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Most people need fewer meetings in their lives. Here's one way that works a treat ⬇️ 1️⃣ Deliver what you have committed on or before the date where you said it would be done. 2️⃣ Ensure that what is delivered is simple/intuitive and that it provides what is asked for. 🧵 1/4

Okay - low-key loving this skyspace.me?chris-green....

Being able to do some data analysis (on GSC pages or a filter in Looker Studio) is super helpful and far quicker than the alternative. A while back, I built a spreadsheet that helps build regex from a list of URLs.  🧵 1/4

"Innovative" solutions sought to help solve UK pothole "crisis"

Caption contest 👇👇

OMG flying with a pod of skywhales in the #LostSkies demo tonight has been an incredible experience! Props to the animators and sound design for these gentle giants! I can't wait to play the full game 🥹🥹🥹🥹 @lostskiesgame.bsky.social

Whilst this isn't a comprehensive guide or a new mental model, this blog (published at the end of last year) serves as a valuable reminder that a huge part of our job in SEO is to be able to distinguish signal from noise. Stuff that sounds important from the actually important stuff. 🧵 1/3

If you ever need a reminder that LLMs and optimising for AI results are still in their infancy, this is it - hidden text impacting ChatGPT's search function. We know search engines know how to get around this, so it'll be interesting to see how long this can be rendered ineffective. 🧵 1/2

This is why research stating that brand/navigation queries are a high % of total search doesn't feel super surprising. Twas ever thus - but what I wouldn't give for a proper study on this over time.

I'm not sure there’s a perfect way to answer this question, but if you're not always asking it, you should be. Tom gives some great data about the current state of AI overviews and valuable context, tips and tactics. It's super timely and Tom's insight is always valuable https://buff.ly/4hm10tx  

Sales pipelines are ALWAYS a key focus in agency land, as a full pipeline changes almost every other decision you make. I've spent most of my career in or running delivery teams, so I want to point out an agency can fail without results and retention. The two are linked and feed each other. 🧵 1/4

Movie you watched more than 6 times, gifs only

Greg posts some diamonds, and this summary was really helpful. It should also serve as a reminder to keep an eye on what he shares. Python's power and utility in the SEO space are well-established now, but the barrier to entry may be high for those unfamiliar with Python or code in general. 🧵 1/2

This is one of the most valuable pieces of content I have read on CDNs for SEOs.    A great starting point if you're unsure what a CDN is and a really handy reminder/primer if you want to double-check your knowledge: https://buff.ly/3DvIeRM