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djokeefe.bsky.social
Emeritus professor, Northwestern University. Social science of persuasive communication. www.dokeefe.net
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Just read this lovely experiment on the (null) persuasive effects of "listening" by Erik Santoro, @dbroockman.bsky.social @jkalla.bsky.social and @ronip.bsky.social www.pnas.org/doi/epub/10.... Left: survey of prior beliefs Right: Results It's the persuasive appeal that does the work.

submitted 2 days ago • 1 comment

So far persuasion work in polisci has mostly centered on message -> opinion (main result imo: messages have small fx in the right direction that don't differ too much by message or person or issue) with less work on message -> attention need to figure out experimental paradigm for attention

submitted 31 days ago • 16 comments

I've updated the marketing replication tracker through 2024. So far, 5 out of 45 (11%) of all direct replications of marketing studies (studies published in scientific marketing journals such as Journal of Consumer Research and Journal of Marketing Research). openmkt.org/research/rep...

submitted 58 days ago • 3 comments

🚨New publication out today🚨 led by my former advisee, Emily Andrews, this meta-analysis highlights the importance of trust and conspiracy theories in vaccine hesitancy, and the nuanced role each plays. Read here: www.tandfonline.com/doi/full/10....

submitted 95 days ago • 0 comments

Now in print (Open Access): doi.org/10.1080/1931... Explains a common reasoning mistake in communication research, identifies multiple examples of the mistake, and discusses implications of and remedies for this problem.

submitted 105 days ago • 0 comments

New Pub: Mike Kotowski and I wanted to move forward the technology of employing opinion leaders for vaccine promotion campaigns. So we developed a new method of identifying their self-schema and matching campaign recruiting messages to it. Free copies here: www.tandfonline.com/eprint/SA3AT...

submitted 119 days ago • 0 comments

NEW📚Our *free* #openaccess book "Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems" is out🚀 A privilege to work w/Peter Neijens, @judith-moeller.bsky.social @theoaraujo.bsky.social. 🙏@ascor.bsky.social for support. 📢Share #CommSky www.aup.nl/en/book/9789...

submitted 186 days ago • 0 comments

I've been thinking about this work as I watch. www.tandfonline.com/doi/full/10....

submitted 190 days ago • 1 comment

Old--but perhaps of current interest: www.tandfonline.com/doi/abs/10.1...

submitted 206 days ago • 0 comments

Humbled. And grateful. www.icahdq.org/blogpost/152...

submitted 242 days ago • 1 comment

Congratulations to @aecoppock.bsky.social whose book, “Persuasion in Parallel,” has won the Robert E. Lane Best Book Award from the APSA Political Psychology Section!  Thanks to Margit Tavits and Josh Gubler for serving on the committee.

submitted 262 days ago • 1 comment

BlueSky June! Many people who have a BlueSky account still prioritize posting, reading, and asking questions on Twitter. So for the rest of June, I ask you to commit to using BlueSky before the mess called X. Please retweet and tag people! 1/

submitted 266 days ago • 21 comments

Preprint now online (Open Access) concerning a common reasoning mistake in communication research:   www.tandfonline.com/doi/full/10....

submitted 300 days ago • 0 comments

Our meta-analysis of 2018-20 ad experiments is now out at APSR! paper (open-access): doi.org/10.1017/S0003055423001387 Tagging bluesky coauthors @dbroockman.bsky.social, @benmtappin.bsky.social and @jslez.bsky.social Thread ⬇️

submitted 379 days ago • 1 comment

Hey commsky folks! Some ideas/arguments about persuasive messaging theory/research that I've wanted to make for a while: doi.org/10.1093/hcr/... Hope you'll check it out! #commsky

submitted 501 days ago • 0 comments

Help out my awesome grad student: Seeking gay men for a paid ($40) research opportunity aimed at increasing the effectiveness of sexual health messaging for the Queer community. If interested, please fill out this eligibility survey: delaware.ca1.qualtrics.com/jfe/form/SV_...

submitted 511 days ago • 0 comments