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eirena.bsky.social
Brand designer. Prev. creative director at Protocol Labs. DWeb Camp organizer. I teach founders how to design their company reputation. ⸬ nezhynska.com/brand-lab
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“Instead of focusing on the painful reasons people migrate — wars, environmental degradation, and political forces — we needed a visual language that spoke of empowerment and possibility.” nezhynska.com/work/dweb-ca... This story of #DWebCamp visual identity tells about the true power of aesthetics:

What an honour! Embrace Variety zine is showcased on @fontsinuse.com — the biggest & the most-loved-by-designers archive of typography: fontsinuse.com/uses/64928/e... Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01 It's free. It will change the way you design brands.

Slack is wiping out YEARS of the team history to push small groups to pay... If you are affected, know that a land where the soil is more fertile exists! It's in pre-alpha. If your group is ready to try it already, DM me - I'm looking for First Movers to launch it together in spring #p2p #dweb

And it is live! 🔴 Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01 Read it offline. Read it in nature. And yes, give it to someone for holidays!

Last year at #DWebCamp, I almost distributed my zine for beta reading without crediting myself! No names, no URLs, nothing :) 👻 So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social

A poem for my last day working at the writing center for the semester (by Joseph Fasano)

Inspired by many gorgeous zines in #decentralizedweb space, and with a belief that what lives on chain will stand the time 🥁 "Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️

What is the best way to join a new community? Start contributing! And here is a perfect chance to join ‪@zkavclub.bsky.social‬ with glory and fire. If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:

Two weeks ago I took a #Cypherpunk & #Privacy stage of #Devcon7. It was a 5-min ride through how subcultural and social movements used visuals to spread globally. It ended with one message/proposal for those who want to make @ethereum.bsky.social cypherpunk again: app.devcon.org/schedule/ZAY...

The design story of this year's @dweb.bsky.social DWeb Camp visual identity is around the corner 🥁 ASCII, sunshine, the flame of passion and nature everywhere you look!

Calling all designers: Join the Design Track at Dweb Camp! dwebcamp.org/design 🦸‍♀️ Why? Because decentralized web needs us. 💪 How? Give a workshop, facilitate discussion or just jam with others. 🤑 Need help convincing your boss? I have your back: www.figma.com/proto/6zVvnP...

I wish more DWeb teams to publish comics in 2024, just like Bluesky*. @davis.social tiny details and the fact that you draw real people are 🔥 bsky.social/about/welcom...

It's one week until my final speaking gig of the year, at @walletuncon.org. Heading to Devconnect in a few days, I thought it was time to update my website with all the recent talks and workshops I've conducted. 2023 has been a productive year! nezhynska.com/talks

Who is coming to the DWeb Camp?

If you ask me: "What is your secret sauce [to the design that lasts]?" I'll say: "Moodboards done right! And this sauce is not a secret anymore ;)"A 33-min-to-read guide from the archive of my Embrace Variety blog: nezhynska.com/brand-moodboards

Kicking off my Bluesky era with a community-wide invite: Join us for the one-of-a-kind event - the DWeb Camp https://youtu.be/zx7Dduv0Hd4 - a five days retreat for builders of the decentralized web in Redwoods, CA. June 21-25. Tickets are on sale, with family and team bundles! https://dwebcamp.org/