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entropyconsulting.bsky.social
Our client side, agency & data science experts work in partnership with brands to accelerate their growth. We are an ISBA partner. Founded by Alex Tait.
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I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them. A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...

submitted 6 days ago • 0 comments

Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow #adtech #martech #measurement go.bsky.app/KGUe8Lj

submitted 37 days ago • 1 comment

Entropy’s consulting service has developed a template to help you build and optimise your DTC P&L. 2025 will be a challenging year for many. Get a grip on the drivers of your ecommerce channel to maximise your profit. You can request it here. entropyconsulting.io/resource/eco...

submitted 62 days ago • 0 comments

We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year. 👇 entropyconsulting.io/entropys-top... Have a great festive break.

submitted 90 days ago • 0 comments

🚀 Faster and more cost effective MMM. 😃 Designed for modern marketing. 📈 Helping you drive incremental growth. Find out more. 👉 entropyconsulting.io/marketing-mi...

submitted 91 days ago • 0 comments

Thanks for the coverage in @marketingweek.bsky.social. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 www.marketingweek.com/navigating-i...

submitted 92 days ago • 0 comments

BlueSky does all feel a bit retro doesn’t it (in a good way)…

submitted 95 days ago • 0 comments

@sueu.bsky.social thanks for the follow.

submitted 96 days ago • 0 comments

@faris.bsky.social thanks for the follow.

submitted 96 days ago • 1 comment

@katyhowell.bsky.social thanks for the follow.

submitted 96 days ago • 0 comments

We’ve been thinking through for clients the planning and measurement implications of how AI tools like Chat GPT are changing the way people search for information. We thought we'd share a few interesting insights from Ofcom’s recent ”Online Nation" report. 👇 entropyconsulting.io/3-insightful...

submitted 105 days ago • 0 comments

If you work in marketing, commerce or measurement and want a head spin this morning take a moment to check out Shopify’s Black Friday map which is back again 👉https://bfcm.shopify.com/. We've written this blog about how you can understand its true P&L impact. entropyconsulting.io/measuring-th...

submitted 111 days ago • 0 comments

A great starter pack of marketing, commerce and measurement accounts:

submitted 114 days ago • 1 comment

As a newbie these starter packs are very helpful (and oddly rare in our world) - so well done @alextait.bsky.social for this one. And I'm flattered to be on it...!

submitted 115 days ago • 1 comment

I've created this starter pack for (potentially) interesting accounts to following in marketing, commerce and measurement. I've started small but will add to it over the coming weeks. Also as more people come over to BlueSky. go.bsky.app/KGUe8Lj

submitted 115 days ago • 9 comments