frankstrong1.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

Sometimes B2B marketing just tries too hard www.swordandthescript.com/2025/02/b2b-...

submitted 1 day ago • 0 comments

74% of #healthcare #providers say #insurance denies covering treatments at least some of the time

submitted 1 day ago • 0 comments

Providers spend too much time fighting insurance denials. 45% say it takes up valuable hours better spent on patient care. What’s the solution? #MedicalEthics #PriorAuth #Healthtech https://buff.ly/4kiku4D

submitted 8 days ago • 0 comments

Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence www.swordandthescript.com/2025/02/buil...

submitted 8 days ago • 0 comments

If LLMs are the new 'front page' -- how can communicators pitch an LLM? Here's how: www.swordandthescript.com/2025/02/how-...

submitted 15 days ago • 0 comments

🥳 It's Day 5 of #NationalAstronomyWeek and most of the UK is cloud free, so you all have no excuse! Go outside and #DoLookUp. 🔭🧪 This is the view from my home in Portobello Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿, looking South West! 🤩 ℹ️ www.astronomyweek.org.uk

submitted 21 days ago • 15 comments

338. "The average weight in pounds of the Philadelphia Eagles offensive linemen that will take on the Kansas City Chiefs in the Super Bowl." Plug that number into E = MC^2.

submitted 22 days ago • 1 comment

The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters www.swordandthescript.com/2025/02/rela... #mediarelations #publicrelations

submitted 22 days ago • 0 comments

Is authenticity at odds with corpcom or marketing messaging? I don’t think so. You can stay “on message” without sticking to a script. And that brings the benefit of authenticity. buff.ly/3EfLIIl #authenticty #musicismath #messaging

submitted 28 days ago • 0 comments

Are LLMs becoming the new front page for public relations? The short answer is yes. www.swordandthescript.com/2025/01/llms... #publicrealtions #comms #marketing #LLM #genAI

submitted 29 days ago • 0 comments

7 mostly free professional development ideas that #PR and #comms pros can start today www.swordandthescript.com/2025/01/prof... #communications #publicrelations #marcom

submitted 36 days ago • 0 comments

Oh come ON now. This new JWST image is just ASTOUNDING. I feel like I’m falling looking into it, and that I would fall forever, and that I would enjoy it. NASA, ESA, CSA, K. McQuinn (STScI), J. DePasquale (STScI)

submitted 40 days ago • 65 comments

I've got a genius business idea: a printer that just consistently works!

submitted 39 days ago • 0 comments

Earendel, the most distant star ever observed. Discovered by the Hubble Space Telescope, its light was emitted within the first few billion years of the universe. #cosmos #astrophysics #Hubble #universe #star

submitted 42 days ago • 1 comment

“64% of B2B marketing leaders feel that their organization doesn’t trust [marketing’s] measurement for decision-making. www.swordandthescript.com/2025/01/11-b...

submitted 43 days ago • 0 comments

They look the same to me. Why is this news? Also, does Walmart want its logo to be a wave or a particle? Because it looks like they want them to be both.

submitted 44 days ago • 0 comments

Struggling with marketing measurement? Trying to prove value? Here's a simple framework for #marketing and #comms measurement that aligns you with the CFO www.swordandthescript.com/2025/01/mark...

submitted 50 days ago • 0 comments

NASA’s new rendering of the Christmas Tree Nebula

submitted 53 days ago • 10 comments

3C 273 is a quasar located at the center of an elliptical galaxy in the Virgo constellation. Quasars are the brightest objects in the universe, shining as intensely as a trillion stars packed into a volume the size of our solar system. #space #quasar #galaxy #cosmos

submitted 62 days ago • 4 comments

The idea that space-time is expanding at a rate that exceeds the speed of light, but doesn’t violate GR sure sounds like a giant cosmic childproof safety lock on the simulation. Or a get-away car with child proof locks on the doors. And it's speeding away to eternity.

submitted 60 days ago • 0 comments

Oh bravo NASA! The #Parker Solar Probe lives!! It's back in communication range and has sent "a beacon tone... indicating it’s in good health and operating normally". Huge congrats to the engineering team who built it to sustain the brutal >1000°C temp 🥳🧪🔭 ℹ️: blogs.nasa.gov/parkersolarp...

submitted 62 days ago • 9 comments

The clearest photo of Mercury - credit NASA

submitted 62 days ago • 15 comments

Black hole shooting a ~3.000 light-year long plasma beam through space as it devours a galaxy. Our problems are small… Captured by NASA

submitted 71 days ago • 36 comments

Mars captured by NASA's Curiosity Rover

submitted 71 days ago • 29 comments

18 (mostly) #B2Bmarketing and #communications statistics that aptly summarize 2024: 5. 68% of buyers say B2B #brands all sound the same 9. Analyst says 73% of B2B #revenue comes from existing customers More>>> www.swordandthescript.com/2024/12/b2b-...

submitted 71 days ago • 0 comments

"Science is simply mankind's way of understanding nature. It's not nature itself. So you have to understand people to understand science." ~ unknown

submitted 72 days ago • 0 comments

The chances of drones hovering near Naval Weapons Station Earle for 30 days and... .....the US Navy not knowing about this is a low probability (like 10^10^123). Also, why didn't Navy Public Affairs have a crisis comms plan in place for this? It's PR 101 dude! #drones #ufos #newjersey #mystery

submitted 75 days ago • 0 comments

Had fun sharing a rather cheeky #PR prediction for 2025. Thanks for inviting me to share it, @frankstrong1.bsky.social (I'm number 5 bit read the whole thing, some good stuff in there) www.swordandthescript.com/2024/12/mark...

submitted 78 days ago • 0 comments

A big thank you to @frankstrong1.bsky.social for including me alongside a gaggle of #PublicRelations greats in this must-read article. www.swordandthescript.com/2024/12/mark...

submitted 78 days ago • 0 comments

Machina or ex-machina? ~40 #marketing and #comms predictions for 2025 If you peruse these entries, you’ll see a lot of conflicting views. In other words, if this roundup is any indication, we don’t have a consensus about the future. www.swordandthescript.com/2024/12/mark... #corpcomm #marcom

submitted 78 days ago • 0 comments

The head weather forecaster in the US talks up "cloud" and this is the best headline we can come up with? Come on! Missed opportunity for fun. At a minimum, ask ChatGPT for 10 funny alternatives.

submitted 83 days ago • 0 comments

"B2B buyers are simply rejecting content that doesn’t meet their needs. Despite all the talk to the contrary, B2B marketing is still overwhelmingly fuelled by product claims and hype." * UK spelling of fueled. It's The Drum. www.thedrum.com/opinion/2024...

submitted 83 days ago • 0 comments

Sunset from space

submitted 84 days ago • 23 comments

It's about time! 89% of CMOs forecast a #marketing budget increase of 5% or more in 2025, according to a Merkle survey and Marketing Charts. That seems right from where I sit. www.marketingcharts.com/business-of-...

submitted 84 days ago • 0 comments

Why do marketers feel compelled to trash their predecessors? www.linkedin.com/pulse/last-c...

submitted 85 days ago • 0 comments

PR Tech Sum #60: New products and problems across #publicrelations software land 1. Dazzle launches new #PRsoftware 2. Propel rolls out version 2.0 3. AlphaMetricx unveils monitoring 4. @business reporting on Cision debt/CEO 5. Reading www.swordandthescript.com/2024/12/pr-s... #comms

submitted 85 days ago • 0 comments

Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪

submitted 85 days ago • 479 comments

Bluesky already delivering more referral traffic than X for some publishers pressgazette.co.uk/platforms/bl...

submitted 86 days ago • 0 comments