fredhutch.bsky.social
Making life beyond cancer a reality. fredhutch.org
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“This very active and intentional campaign to engage with the public is promising as it relates to clinical trial recruitment and illustrates the utility of using engaging digital content coupled with social media marketing as an effective strategy for clinical trial recruitment,” she said. 8/8
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Before the video, the clinical trial webpage had 1 visitor. After the 21-day dissemination period, the patient-facing clinical trial page showed 414 visitors. Dr. Henderson, a cancer prevention expert, said the results, published in @jmirpub.bsky.social, were quite promising. 7/8
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DHN shared the video on Facebook every day for three weeks, capturing the rate of audience interaction. Video length was ~5 minutes and the total reach was 61,456 individuals. 77% of people watched at least 3 seconds and among those, 0.5% or 226 people, watched 25% of the video. 6/8
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Beth learns about clinical trials in general and specifics about the SWOG trial from the TV doctors, who even delve into side effects. Beth – and the characters in the ad – relay key info, then Beth “wakes up.” She’s no longer inside the ad but she is thinking about pursuing a clinical trial. 5/8
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The video script used humor to engage, starting with a parody of a typical pharmaceutical ad that Beth, a cancer patient in active treatment, is watching on TV. Fatigued from her therapy, Beth nods off. Suddenly, she’s interacting with the characters in the TV commercial. 4/8
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The team collaborated with the Digital Health Networks (DHN) which specializes in producing, marketing, distributing healthcare content and collecting viewership data. Then they selected one of @swog.org's #breastcancer #clinicaltrials to feature in the video. vimeo.com/596742335 3/8
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So how do you promote these trials? Screenwriter and cancer survivor Jonathan Sommers wondered if an original video shared on social media might work. So, he teamed up with scientists from @swog.org and Fred Hutch’s Dr. Vida Henderson to design a study. pubmed.ncbi.nlm.nih.gov/39970310/ 2/8
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Fred Hutch Heme-Onc Fellow Dr. Margery Gang to present "Modulators of Relapse Risk after Hematopoietic Cell Transplantation for Adults with Acute Myeloid Leukemia Allografted in Measurable Residual Disease (MRD)-Positive Remission" today at #Tandem25
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That could help doctors more accurately diagnose cancer, predict its likely course, and when possible, determine therapies with the best chance of success. 9/9
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That information can now be included in a computational reference map based on those meningioma samples developed by Fred Hutch brain cancer researcher Eric Holland, MD, PhD, who is a co-author on the study. 8/9 www.fredhutch.org/en/news/cent...
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Using paraffin-preserved samples from 1,300 global brain meningioma cases, researchers found elevated RNA Polymerase II on histone genes predicts tumor aggressiveness and recurrence risk, linked to detailed clinical treatment histories. 7/9