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jonassickler.bsky.social
I unlock marketing performance and consumer insights through data. Author, critical thinker. #SEO #marketing
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Dang. My kid posted a TikTok 14 days ago and it’s got 1M views. Maybe he should take over my socials 😫

Our AIO web traffic study was picked up by SEL searchengineland.com/google-ai-ov...

New AIO study showing the impact of AIOs on clicks. 3 Takeaways: engineering.terakeet.com/posts/aio-re... 1) If an AIO is present, being included = more clicks, regardless of intent

Added a light to my wall sign. Magnets + flat ring light. Loving the vibe

My Wife: "Why can't I get my cereal out of the microwave?!" Me: "Why are you microwaving cereal?"

I love how the sushi place gives me two pairs of chopsticks—as if I’m going to share with someone 🍣 🍱 🍣 🥢

Here’s an example of a terribly inaccurate AIO in the breast cancer space. Google needs to do better. www.linkedin.com/posts/jonas-...

52 citations in this AIO for "diabetes". That's about as long as Spaceball One.

Collaborative writing with ChatGPT is so much more fun than drafting content by myself. I love that it understands my charts and can help me choose the right visuals to connect with my target audience It’s literally like sitting with a teammate in the room!

I don’t understand TikTok My 15-year-old son uploaded a video that makes no sense to me whatsoever but got 560,000 views and more than 100,000 likes in 3 days.

Nike is back. youtu.be/b0Ezn5pZE7o?...

Dang. I'm 49, and ChatGPT just explained how U.S. taxes actually work in a way that I understand. All these years I had the wrong idea.

I just post and ghost on X. I rarely scroll or engage. It’s become super low value for me.

I’ve reached that age once again. Now my youngest wants to be dropped off at the mall to meet his friends

SEO is sustainable. It's not permanent. 🧵 Unlike PPC, when you create and optimize content for organic search, you can stop spending and enjoy continued returns on traffic, conversions, and revenue. But there's an expiration date.

Search insights from 589M annual queries over 12 months in the insurance space. Before you build your SEO strategy, understand who's winning, in which categories, and what the trend lines look like. #seo #insurance #marketing #insights

OpenAI just gave us a glimpse into the future of search. AI agents can now help you find the perfect products — new skis, best home insurance, perfect vacation... It's ironic. We were told to write for humans, but now it seems we'll be writing for robots after all. www.youtube.com/watch?v=YkCD...

I read somewhere that HubSpot lost all that traffic because its blog post word count was too low (below 2,000 words) PSA: Word count is not a ranking factor.

Imagine seeing this headline in the late 90s

Google issued a new definition of *Site Reputation Abuse* "An established first party site branches out into a new area primarily using freelance content because this content will rank better on the first-party site than it would have otherwise" This seems to apply to vast swaths of publishers

Wow. Sometimes something so simple and unexpected can really make someone’s day. Not sure I deserved to make a top 10 list like this, but it sure warmed my heart on a frigid morning. #seo #marketing

If you haven’t seen the film “Her” yet, now is the time. This reality is fast approaching. It’s also an excellent film. #AI youtu.be/pU0X1_KTDgc?...

I called the fall of Reddit 5 months ago. Anyone want to take my DeLorean out for a spin? 😂🤭😉 #seo #prediction

SEO folks should be safe as AI agents make some jobs obsolete. Analytical thinking is the most sought-after core skill among employers according to WEF. 👆 That pretty much describes every SEO I know. Read the article at Fast Company here: www.fastcompany.com/91256947/job... #seo #jobs #skills

First day back after 15 days off. Step 1) Remember what the heck I do for a job Step 2) ?