jonsneider.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

Big agencies are bloated—and clients are waking up. Follow for more. Sign up at hackingadvertising.com.

submitted 7 hours ago • 0 comments

Focus groups aren’t improving your creativity—they’re protecting the agency. Follow for more at hackingadvertising.com.

submitted 1 day ago • 0 comments

@droneyard.bsky.social Wordle 1,466 5/6* ⬛⬛🟩⬛🟩 ⬛⬛🟩⬛🟩 🟨⬛🟩⬛🟩 ⬛⬛🟩🟩🟩 🟩🟩🟩🟩🟩

submitted 2 days ago • 1 comment

Ad agencies aren’t broken because of creativity. They’re broken because of everything around it. Here’s how to fix it. More at hackingadvertising.com.

submitted 2 days ago • 1 comment

Pretty much nailed it...I'd add a sixth: space ships

submitted 2 days ago • 1 comment

Guess which client this is? I love Mondays. Kicking off the week with a massive winning bid from a major games manufacturer — and Wild Gravity’s running point. Game on. hackingadvertising.com

submitted 3 days ago • 1 comment

Guess which client this is? I love Mondays. Kicking off the week with a massive winning bid from a major games manufacturer — and Wild Gravity’s running point. Game on. hackingadvertising.com

submitted 3 days ago • 0 comments

Business Insider says it can cost an ad agency a million dollars for even a small presence at #Cannes. Marketers, how much of your budget went to fund yacht parties? We’ll be here when you're ready to skip the villa activation and make some great work that moves people. Make something that matters.

submitted 5 days ago • 0 comments

CMOs, how much money did your agency just blow celebrating themselves at Cannes? How much of that was indirectly funded by you? While some agencies spent millions on activations and yacht parties, we were here cranking out great work for our clients. #CMO #Cannes #Advertising #Agency #Creative

submitted 6 days ago • 0 comments

#CMOs, think about how much your agency just spent to be at #CannesLions. Now, think about the last bloated SOW they asked you to sign. Blood starting to boil? Great creative comes down to simple things like building and relieving tension. Follow me and I'll give you the secrets to hack advertising.

submitted 6 days ago • 0 comments

Think creatives need “more freedom” to produce better creative? What they really need is a tight brief. The best creative happens when you’ve got tight constraints, clarity, and urgency. Follow for more behind-the-scenes insight from a real-world creative production agency. hackingadvertising.com

submitted 8 days ago • 0 comments

You ever pitch something great—only to see it turn into beige mush by the time it goes live? Here I break down how traditional agency hierarchies crush creativity—one layer at a time. This is why Wild Gravity does things differently. Learn more at hackingadvertising.com

submitted 9 days ago • 0 comments

What's the biggest creative blocker? Overthinking. You're stuck in an endless loop of: 'Wouldn't this be cool? What if it's not?' Listen to the first question. Silence the second one and just start going. Is this the spark you needed? LMK and then stop scrolling and start creating.

submitted 10 days ago • 0 comments

Look at your org chart, does it look like a pyramid? If so, you’ve already limited your team’s potential. The best creative teams function like molecules: perfectly symmetrical, highly connected, and built for collaboration—not control. hackingadvetising.com

submitted 10 days ago • 0 comments

Most brands face this choice: overpriced agency or underwhelming local shop. But there’s a third option—creative production companies. I broke it down on Insight Interviews. Listen here: https://tinyurl.com/z6rjt2j2

submitted 13 days ago • 0 comments

@droneyard.bsky.social Wordle 1,455 4/6* ⬛⬛🟨⬛🟩 ⬛🟩⬛⬛🟩 🟩🟩⬛🟨🟩 🟩🟩🟩🟩🟩

submitted 13 days ago • 1 comment

"This is not normal," is the most milquetoast, toothless, non-confrontational phrase one could possibly muster in reference to actual fascist behavior. We know it's not normal to break the law, violate human rights and the Constitution. To fight it, let's at least start with stronger rhetoric.

submitted 14 days ago • 0 comments

@droneyard.bsky.social Wordle 1,454 5/6* ⬛⬛🟨⬛🟨 ⬛🟩🟨🟨⬛ ⬛🟩🟨🟩⬛ ⬛🟩🟨🟩🟩 🟩🟩🟩🟩🟩

submitted 14 days ago • 1 comment

"Good artists borrow, great artists steal.” - Pablo Picasso This might be the most important lesson for any creative in advertising. There are only so many plot types and ad formulas. Master the existing paradigms. Understand what works and how you can add a fresh twist to make it your own.

submitted 14 days ago • 0 comments

Everybody is afraid to use the F word and I don’t get it. We’re seeing a complete fascist assault on our democracy and I think it would behoove us to speak plainly, instead of dancing around it. This is a fascist regime. Full stop. Let’s stop being afraid to call it what it is.

submitted 15 days ago • 0 comments

We see thousands of times more ads in our lifetime than movies. A great ad can have more impact than a great movie - do you agree or disagree? Let us know in the comments 👇 #HackingAdvertising #Creative #AdProduction #MarketingStrategy #MediaImpact

submitted 15 days ago • 0 comments

@droneyard.bsky.social Wordle 1,452 4/6* ⬛🟩⬛⬛⬛ 🟩🟩⬛⬛⬛ 🟩🟩⬛⬛🟩 🟩🟩🟩🟩🟩

submitted 16 days ago • 0 comments

Want to know how to make your day better? Ask other people about their days. Checking out at the grocery store? At the bank? Checking in for an appointment? Ask the person helping you, how their day is going. Watch their face light up. Smile back. Feel your serotonin levels rise.

submitted 19 days ago • 0 comments

Who gets custody of Kanye in the divorce settlement?

submitted 20 days ago • 0 comments

Kanye West having a public meltdown that his two racist daddies are fighting

submitted 21 days ago • 122 comments

Did anyone ask Musk to turn in his USB sticks during his exit interview?

submitted 20 days ago • 0 comments

Elonald! Over! Say it ain't bro! Feels like a good day to repost this, which now has Three Million impressions and Two Million accounts reached on LinkedIn! Crazy. What does the breakup of Elonald mean for Dark MAGA?

submitted 20 days ago • 0 comments

Learning about AI Video creation. Lessons: - Don't get married to a model; Veo 3 is king now but "the best" changes almost daily - Run multiple instances of a tool with the same prompt at the same time; select the best - Editing clips almost never works; better to just generate a new clip

submitted 21 days ago • 0 comments

@droneyard.bsky.social Wordle 1,446 3/6* ⬛🟨⬛🟩🟩 🟩⬛🟩🟩🟩 🟩🟩🟩🟩🟩

submitted 22 days ago • 1 comment

This might be controversial, but when I was the client I always thought it was a bunch of BS when creative agencies pitched themselves as "data-driven" because the agencies never had all the data. #HackingAdvertising #DataDriven #BigAgency #CreativeExecution #AdvertisingMyth

submitted 23 days ago • 0 comments