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Kroger Precision Marketing leverages extensive loyalty data for targeted media strategies. First-party data remains crucial in retail media. https://open.spotify.com/episode/1Xq6WZ153eDvfC8RFjxAwB?si=jt0CtcDKR0uKEtghsNWOTA #FirstPartyData #RetailMediaStrategy

submitted 5 hours ago • 0 comments

DoubleVerify introduces URL-level reporting for ad placements, following Amazon's lead. Advertisers gain more detailed content visibility and media quality insights. https://www.adweek.com/programmatic/doubleverify-url-level-reporting/ #AdTransparency @adweek.bsky.social

submitted 8 hours ago • 0 comments

🛒Did you know convenience store ads deliver twice the visibility compared to larger stores? A new study from @pmworld.bsky.social reveals their unexpected impact on brand recall. https://bit.ly/4bFrNPU #RetailMedia #ConvenienceStores

submitted 11 hours ago • 0 comments

🫶 At Kevel, we're committed to empowering #WomeninTech. Our remote-first policy and flexible hours help all employees thrive. How does your workplace support diversity and inclusion? #WorkLifeBalance #IWD2025 https://bit.ly/3DDQQGj

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📩 This week’s Kevel newsletter explores how convenience store ads are delivering twice the visibility compared to larger retailers. Plus, the great unbundling in ad tech, retail media networks’ shift towards media company status, and more. bit.ly/4hig0rY #Kevelnewsletter #RetailMedia

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☎️ T-Mobile acquires location-based ad startup Blis for $175M, signaling telcos' growing interest in ad-funded operations. https://bit.ly/4bCHRli #TelcoAdvertising

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"The Great Unbundling" in ad tech: Buy- and sell-side technologies are separating, potentially resolving long-standing conflicts of interest by 2025. #AdTechTrends @mediaocean.bsky.social

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🪽Retail media networks are evolving into full-fledged media companies. From hosting infronts to expanding into creator partnerships, RMNs are diversifying their offerings. From @digidaymedia.bsky.social https://bit.ly/41DvhxF #RetailMediaTrends

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⏳ One week until #Shoptalk! Let’s talk retail media—from boosting ad performance to giving sellers more control. Plus, we’re hosting a Happy Hour on Wednesday—ask us for details! 🍸 📅 Book a meeting: https://www.kevel.com/lp/shoptalk-spring-2025 Vegas, here we come! 🎰

submitted 2 days ago • 0 comments

The "double burden" of work and caregiving disproportionately affects women. Companies, how are you supporting work-life balance? Flexible hours and parental leave for all genders are great starts. #WorkLifeBalance #IWD2025 https://bit.ly/3DDQQGj

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🫶 Imposter syndrome affects many #womenintech. "I almost left multiple times," shares one engineer. How can we create more supportive environments? Offer mentorship, encourage leadership roles, celebrate achievements. #IWD2025 https://bit.ly/3DDQQGj

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The evolution of Nexta + Kevel is captured! #RetailMedia

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🫶 Unconscious bias is real. 83.3% of women cite it as a major barrier in tech. Allies, speak up when you see women interrupted or overlooked in meetings. Small actions make a big difference. #WomeninTech #IWD2025 https://bit.ly/3DDQQGj

submitted 6 days ago • 0 comments

🫶 Did you know women hold just 27% of tech jobs? Let's talk about challenges women face in tech and how to be better allies. Check out our blog for insights and tips! #WomenInTech #IWD2025 https://bit.ly/3DDQQGj

submitted 7 days ago • 0 comments

📩 This week’s Kevel newsletter covers Google Ads’ recent blackout which cost accounts thousands. Plus, RMNs growing interest in creators, how Big Tech is squaring up with policymakers, and more. Don't miss out! #RetailMedia #AdTech https://www.linkedin.com/pulse/ad-versity-strikes-kevelapi-i3bue

submitted 8 days ago • 0 comments

🚀 #Shoptalk 25 is almost here! Have you booked time with the Kevel team yet? Let’s talk all things retail media—from on-site & off-site integrations to walled gardens & programmatic. 📅 https://www.kevel.com/lp/shoptalk-spring-2025 See you in Vegas! 🎲

submitted 9 days ago • 0 comments

Happy International Women’s Day from all of us at Kevel! 🫶 👀 Stay tuned—this week, we’re launching our latest blog: 'Challenges & Allyship in the Workplace', exploring the barriers women face in tech and how we can all work toward a more equitable industry. #IWD2025 #AccelerateAction

submitted 11 days ago • 0 comments

📩 This week’s Kevel newsletter tackles the data hoarding problem - why data minimization is more important than ever. Insights from leaders at this year’s Retail Media Summit Canada and what Kevel’s Nexta acquisition means for retail media. https://www.linkedin.com/pulse/data-detox-kevelapi-d9kre

submitted 15 days ago • 0 comments

🚀 Heading to Shoptalk Spring 2025? Let’s connect! Kevel + Nexta are shaping the future of retail media with on-site & off-site integrations, walled gardens, and programmatic expertise. Let’s talk retail media in Vegas—book a time to chat! https://www.kevel.com/lp/shoptalk-spring-2025

submitted 20 days ago • 0 comments

Our latest @exchangewire.bsky.social Media Pulse report is here - some striking stats from H2 last year. Download and enjoy! #adtech #media #commerce #marketing #retailmedia

submitted 28 days ago • 0 comments

This week’s newsletter analyzes how tariffs and unpredictable markets are affecting marketers and retail media. Plus, all the insights you need from the latest Skai report on retail media. https://www.linkedin.com/pulse/tariff-ied-marketers-kevelapi-wxkxf/?trackingId=mVb52OHqSOWB1eKTtCc98A%3D%3D

submitted 22 days ago • 0 comments

As the news emerged last week of Kevel's acquisition of Nexta, Street Fight spoke to James Avery and Martin Jensen to find out what this means to them. streetfightmag.com/2025/02/14/k...

submitted 28 days ago • 0 comments

🏈Are RMNs changing Super Bowl Ads? 📩 This week’s #Kevel newsletter explores how #retailmedia networks are changing Super Bowl ad strategies. Plus, a deeper look at NBCUniversal and Instacart’s new partnership and which brands are investing in in-store media. www.linkedin.com/pulse/game-d...

submitted 29 days ago • 0 comments

📢 Big news in the #retailmedia world! Kevel + Nexta = A revolutionary retail media future 🚀 Read how this move is redefining possibilities ⬇️ www.kevel.com/blog/kevel-n...

submitted 29 days ago • 0 comments

Everything is an ad network! Interesting discussion with Trainline on its potential with @newdigitalage.bsky.social #retailmedia

submitted 30 days ago • 0 comments

Kevel acquired Nexta, combining AI-driven on-site (API) & off-site (self-serve) ad tech. Retailers gain a unified platform to manage multi-channel campaigns, optimize ads, and leverage first-party data. www.signageinfo.com/retail-media... #RetailMedia #AdTech #AIAutomation #Martech

submitted 34 days ago • 0 comments

Huge news for Kevel and Nexta this week! @adexchanger.com spoke to Kevel CEO & Founder, James Avery to find out more

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44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. Is retail media taking over?

submitted 34 days ago • 0 comments

✈️ See how #retailmedia is taking off 📩 This week’s #Kevelnewsletter examines the latest niche retail media launch from WHSmith. Plus, what we can learn from Ben & Jerry's partnership with foodpanda and an exciting announcement from Kevel. Dive into today! www.linkedin.com/pulse/taking...

submitted 34 days ago • 0 comments

The news is out! We are so excited to welcome Nexta on board and to be able to offer self serve for on-site and off-site ads! Game changing!

submitted 36 days ago • 0 comments

📢 We’re thrilled to announce that Kevel has acquired Nexta This is more than just an acquisition—it’s an investment in delivering the tools retailers need to innovate, differentiate, and grow. We’re excited about the journey ahead! Learn more here ➡️ https://url-shortener.newsdirect.com/BtwJYJgS

submitted 36 days ago • 0 comments

🎉 We are heading to Mexico for our 4th Annual Kevelfest, a four-day event packed with collaboration, team building, celebration, and fun! Excited to: 🍸 Gain insights (with a side of cocktails) 🤝 Strengthen relationships (whilst ziplining, golfing, or just hanging out) 💡 Learn and plan together!

submitted 48 days ago • 0 comments

Independent #adtech providers are leading a new era of innovation, delivering flexibility, speed and scalability. In this blog, we explore: ➡️ How independent ad tech is reshaping #retailmedia. ➡️ Key trends for 2025. ➡️ Why these platforms are the future of commerce media. https://bit.ly/4aCtCfQ

submitted 49 days ago • 0 comments

📩 The #Kevelnewsletter explores Yahoo’s CES announcement (and what it could mean for the landscape of programmatic advertising moving forward). Plus, DoorDash and Ibotta’s new partnership and how customers can benefit. Curated #retailmedia highlights, fresh off the press! https://bit.ly/4jABqCP

submitted 50 days ago • 0 comments

📰 Kevel in the news! Our strategic partnership with Vantage combines the best in #retailmedia and orchestration layer tech helping retailers streamline operations, enhance ad personalization, and drive revenue growth. Find out more here ⬇️ streetfightmag.com/2025/01/17/k...

submitted 55 days ago • 0 comments

From the power of AI to the rise of Retail Media Networks and the future of physical stores, NRF was packed with valuable insights: 🌍 Sustainability is now a non-negotiable 🛒 Unified commerce is transforming customer journeys 📦 Resilient supply chains are the new competitive edge bit.ly/3WugIdS

submitted 55 days ago • 0 comments

📩 This week’s #Kevel newsletter explores the fast-paced world of #commercemedia, spotlighting Mohegan’s latest venture into retail media with its new casino and resort ad network. Plus, all the goings-on from CES, and 2025 trend predictions. www.linkedin.com/pulse/bet-yo...

submitted 57 days ago • 0 comments

📩 This week’s Kevel newsletter explores the trend of grocery retail media networks (RMNs): their advertiser appeal, opportunities ahead, and more. Plus, programmatic experts predict the trends that will take over 2025. #KevelNewsletter #RetailMediaNews www.linkedin.com/pulse/shelf-...

submitted 64 days ago • 0 comments

Kevel & Vantage Partner to Transform #RetailMedia Management. The partnership aims to enhance ad personalization, streamline operations, and drive revenue growth for retailers. www.exchangewire.com/blog/2025/01... @exchangewire.bsky.social

submitted 69 days ago • 0 comments

Day 2 of the first full week back for Kevel and we're so ready for 2025! How's it going for you so far? Are you fully back or still taking it slow? We are rested and in full 'let's go' mode!

submitted 71 days ago • 0 comments

🥂New Year, New Metrics: Standardizing Retail Media This week’s #Kevel newsletter begs the question: is 2025 the year of retail media standardization? Signs (and the IAB) point to…yes? https://www.linkedin.com/pulse/standard-issue-kevelapi-tudxe/?trackingId=ykMg93GzTraS1qiawo6D%2Bw%3D%3D

submitted 71 days ago • 0 comments

🍾 Wishing you a Happy New Year from all of us at Kevel! 🌟 As we dive into 2025 and build on last year’s success, we are excited to see what we can achieve together. 🚀 2025 Let's Go!

submitted 77 days ago • 0 comments

🎊 Tis’ the season to sprinkle gratitude like confetti, especially to our fantastic team, customers, and partners this festive season. 🎁 We’re feeling very excited and positive with lots to look forward to in 2025 – In the meantime, we wish you restful and happy holidays!

submitted 86 days ago • 0 comments

Is 2025 The Year Of Retail Media Standardization? Well, huge strides have been made as AdExchanger reports. A year ago, Kevel joined forces with IAB Tech Lab to form a working group to accelerate retail standardization. Find out more ⬇️ www.adexchanger.com/marketers/is...

submitted 89 days ago • 0 comments

🎉As 2024 wraps up and the holidays draw near, it’s time for #KevelWrapped! What a year it’s been! Here’s to a year of growth, innovation, and collaboration—and an even bigger 2025 ahead. #YearInReview #TeamKevel

submitted 90 days ago • 1 comment