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lisarockssem.bsky.social
🌟 Inspired by the intersection of AI and Ads. Marketing strategist with 18 yrs in Google Ads, PPC, paid media. 👩‍💻 Columnist for Search Engine Journal. ❤️ Passions: yoga, travel, and balancing life as a proud mom. Substack → https://bit.ly/3EbTXoI
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Claude.ai is offering individual discounts on their Pro annual subscription - 25% through 2/28. 🧡 claude.ai/upgrade/pro/...

This is a great move forward- there is no reason personal contact info should be online. 👍 by @mattgsouthern.bsky.social

From Generative AI to ROI: Smarter Ads Win 🥊 Microsoft’s new AI guide shows how AI boosts CTRs by 69% and conversions by 76%. Read my expert breakdown on what matters most. 💡 "AI isn’t replacing marketers, it’s helping them create smarter ads."

My latest on @sejournal.bsky.social jumps into Google Ads audiences and layering them to reach high-intent users. Would 💛 to hear if you have a special layering technique!

YouTube creators are ‘becoming the startups of Hollywood’ 💫 I view on mostly laptop and TV. Not often on mobile. How 'bout you?

🥚 Wanted eggs for breakfast, but then I thought… is this really a special occasion?

Obsessed with Keywords? Keywords are important, but its just one piece of the puzzle. Think holistically about various signals Google uses and how to leverage them. My latest Substack on signals for ads and beyond. Read and Subscribe! ⬇️ https://bit.ly/3Q88d4I #GoogleAds #DigitalMarketing #AI

Tech layoffs keep coming after 95k jobs lost in 2024, and now others are making more cuts. If you’ve been impacted, hang in there. The right opportunity is out there. news.crunchbase.com/startups/tec...

So that’s the problem lol! Need to be single-tasking!🤔 Multitasking feels productive, but it actually drains your brain. Switching between tasks tires your mind, slows you down, and leads to more mistakes. Your brain works best when focused. thereader.mitpress.mit.edu/how-multitas...

If you want to dig deep into PPC audiences, check out my latest on @sejournal.bsky.social where I break down how to layer them. I'm passionate about my work and how we can deliver the most relevant ads so consumers have trust and confidence in ads we serve.

In my latest, I share the exact 5-day framework (optimizations) that did increase a client’s ROAS by 40%with no extra spend. It’s packed with super simple, actionable tips to optimize your PPC ads and get better results. Check it out + subscribe: bit.ly/4aDbQJw

Staying positive... In the chaos around us, resilience means acceptance - finding strength to move forward despite the storm. Every challenge is a chance to grow stronger, wiser, and rebuild in work, life, and beyond. 💪 Spread hope and resilience today! 🌟

Just starting out on Substack - would love if you checked out my post with 3 simple tips to Solve PPC Challenges with AI - A Tactical Guide for Digital Marketers to Rev Up Results https://bit.ly/4gZUg4N

Wow. TikTok's est $12.8 billion in ad revenue is up for grabs if banned. Meta and Google might capture up to 90% of this. 💰 There are so many other great ad alternatives! Need to reallocate your ad budget - I got you. 🤙 www.axios.com/2025/01/14/m... #digitalads #advertising #tiktok

🍩 Driving up to Dunkin to find NO donuts due to supply issues is like showing up to a meeting with no presentation because "my laptop died". Their excuse is legit but try telling that to the kid who wants those sweet treats! 😂🍩 #donuts #supplychainissues #hungryfordonuts

Conversational AI is changing the game for ads. Audience targeting has never been more important. 🎯 In my latest @ppchero.com guide: 🔹 AI predicts & adapts in real-time 🔹 First-party data = precision 🔹 Life events > demographics Read here: https://bit.ly/4fP0NxO #GoogleAds #PPC

Buddhist wisdom teaches that unwanted experiences are inevitable in life - but our suffering comes from resisting them. A simple meditation: Notice what you're resisting, take a breath, and practice gentle acceptance. Not forcing it, just being with what is. 🍃 Happy new year!

Insights from @martinibuster.bsky.social on @sejournal.bsky.social : Sundar Pichai sees Google Search evolving beyond the box by 2025 with AI-driven interactions like voice & images. A must-read for marketers preparing for this shift! Article here: https://bit.ly/41WHDTo #AI #SearchMarketing

It is so time consuming to dig into AI tools. If only someone had a well-researched list all ready... ➡️ @semrush: 10 AI tools to help your startup thrive when it comes to marketing, customer support, sales, more.

My chaos = B2B targeting in Google Ads There's no magic button exists, but this works: ✅ Target the real decision-makers ✅ Pre-qualify searchers with keywords ✅ Filter consumer clicks 💡 Dive deeper in my LinkedIn newsletter + get my B2B cheat sheet!

YouTube testing a 'Play Something' button for bored users 🥱

I hope they add an the hour long beach with soothing waves, crashing and retreating on the shore... 🌊

This is guaranteed to boost your mood when the world around you isn’t too nice 💙🤗

Year-end lists are everywhere. This one boosts ROI. 💰 My recent on @sejournal.bsky.social shows how to head into 2025 with an awesome PPC budget: -Test small, scale top channels -Track ROAS & CPA -Use AI tools for better results Check it out 👇 www.searchenginejournal.com/ppc-and-paid...

I ❤️data. Surprised to see in 2024, I reached: 383 hours of workouts. Includes 77 hours of yoga. 🧘‍♀️ I can meet and exceed this in 2025, even if by a few hours! 😃 How about you? #workoutgoals #yoga #worklifebalance

When your glasses talk back... "It enables Meta's AI to see what you see (through the glasses' camera) and chat with you about your surroundings. For example, you could ask the AI what next to add to a cake you're baking, or how to improve your houseplant's health." mashable.com/article/ray-...

With my daily use of Chatbots, I am confident I can describe the "personalities" here: ChatGPT: friendly Claude: apologetic and ADHD Gemini: smart-ass 😆

WHY did this take over 15 years? 😂https://9to5mac.com/2024/12/11/microsoft-file-sharing-iphone-windows/

Excited about my latest article about Microsoft Ads on @sejournal.bsky.social. We got: - Trust: 50% of users “very trusting” - Engagement: 16% use daily - PMax campaigns deliver higher CTR than traditional search ads If you’re into search trends, give it a read here 👉 bit.ly/4ff4EUD

I'm a big fan of Pinterest and how we can incorporate its trends into PPC. Here are my top 3 fave quirky 2025 trends👇 1. Chaotic Cakes: Boomers and Gen X love “chaos cakes” that prioritize fun and personality. There’s a surge in interest for “rat cakes,” with searches multiplying rapidly...🐀 1/3

How does YouTube shape pop culture? 🤔 I’m more into YT than TikTok - anyone else the same? 2024 Global Culture & Trends Report shows how creators drive cultural moments. US trends incl 2024 election, Kendrick Lamar, Deadpool & Wolverine, Combs scandal, + more. #YouTube blog.google/feed/top-you...