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macforpci.bsky.social
Hi, I'm MAC (Marketing Agency Creative)! I work with marketing and creative agencies of all sizes, using Deltek WorkBook's agency management system to work smarter, not harder. I'm part of PCI - Premier Consulting & Integration - pci.us/workbook-blog
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Building strong client relationships can feel like walking a tightrope. This Agency Podcast Friday, we’re tuning in to “How to Build Impactful Rapport With Your Clients” on the Digital Project Manager podcast. Give it a listen and get inspired!

📈 Want to future-proof your agency? Check out this insightful post on why client retention & organic growth are the keys to success in 2025. It’s all about building strong, long-term relationships! 🤝 www.aaaa.org/blog/guest-p... #agencygrowth #agencytips

Wishing there was at least one session focused on creator model journalism, but huzzah to @sxsw.com for presenting a robust creator economy track this year! @liahaberman.bsky.social pulled together this quick guide to the offerings: docs.google.com/spreadsheets...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results. #Google

Reddit adds new tools to help users contribute and connect across its platform

Thinking about growing your marketing agency through mergers or acquisitions? 🤝 The right tools make all the difference! 🚀 See how an agency management system simplifies M&A success in our new blog. pci.us/preparing-yo... #agencygrowth #agencyowner #agencysoftware

Check out The Drum's World Creative Rankings and see who's redefining the game in advertising, design, and beyond! 🏆✨ www.thedrum.com/topics/world... #agencylife #marketingsky #marketing #advertising #creativework #creativeagency

🌊✨ Happy Pisces season to all the talented copywriters out there! Your creativity and intuition transform ideas into captivating stories that resonate with audiences. 🖊️💫 With your empathetic touch and boundless imagination, you bring depth and artistry to every project. 🐠 #AgencyZodiac #AgencyLife

Why hasn’t adland tackled its long-hours culture? #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing

A new study from @randfish.bsky.social @sparktoro.bsky.social shows 1/3rd of active web users don't use Google that much, and a lot of other interesting data www.seroundtable.com/google-searc... #google #search

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. adweek.it/4i8hE0A

Consumer acceptance of #AI in #advertising is growing, and now 97% of marketers say AI enables mass personalization via @sejournal.bsky.social www.searchenginejournal.com/73-of-market... #MarketingSky

🤔 Are marketers and agencies speaking the same language? Time to bridge that gap! #creativebrief #marketingtips #agencytips #agencylife #MarketingSky

Today, for Agency Podcast Friday, we're highlighting this insightful conversation with Jason Swenk on the Sell With Authority podcast! Jason shares proven strategies to help you grow your agency, lead effectively, and thrive in the ever-changing business landscape:

Join us on 3/19 for a session where we’ll share effective strategies to increase efficiency and streamline your agency’s financial processes. Don’t miss out on this chance to level up your agency’s finances and operations. 👉 Save your seat today: buff.ly/4if6F4K #agencyoperations #marketingops

We're all finding out the hard way that people who are good at winning pitches are often not the ones who are good at managing the business

In this week’s Big Story 🎙️, Alyssa Boyle reflects on CTV’s growth 📈 and challenges with alternative ad currencies 💸. We also discuss how Ozempic 💉 is shaking up CPG marketing 🍪 and health advertising. Listen now! #Marketing #AdTech

Check out how AI is fueling a marketing renaissance in this Forbes piece. 👇 #AI #MarketingInnovation

#AI is no longer a buzzword—it’s the secret weapon your agency needs to boost efficiency, streamline workflows, and deliver epic results. Check out these tips on how to integrate AI into your operations: https://buff.ly/43cBGSJ #agencyinnovation #MarketingSky #agencyoperations #marketingoperations

This is fantastically fun - what a throwback!

YouTube surpasses 1B monthly podcast viewers

Join us as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025. #marketing

A solid creative brief = smooth projects & standout campaigns! It aligns teams, clarifies goals, and sets the vibe for your vision. Skip the guesswork—start with a brief and watch the magic happen. ✍️✨ #creativebrief #marketingtips #agencylife #creativeagency #MarketingSky

It's not just about Google anymore—people are searching everywhere, from TikTok to Amazon. 🕵️‍♀️ This shift is causing some major waves: fragmentation in search means brands now have to rethink where and how they reach their audience. https://buff.ly/3Q0B9eI #search #advertising

73% of marketers now use generative #AI, with consumer acceptance on the rise! AI is revolutionizing marketing by enabling mass personalization and improving engagement. #MarketingSky

AI is transforming marketing agencies—automating tasks, unlocking insights, and driving better results. 🚀 Want to stay ahead? Check out tools, tips, and resources to harness AI’s power and work smarter, not harder, in this edition of Inside Agencies. #MarketingSky www.linkedin.com/pulse/ai-age...

Combat click fraud effectively in your lead generation campaigns with practical strategies beyond automated detection tools. #Google

“AI Low Hanging Fruit” - new cartoon and post marketoonist.com/2025/02/ai-l... #marketing #ai #cartoon #marketoon

Instagram’s new ad format lets creators get paid for testimonials in comments

Don't overlook YouTube as a powerhouse for marketing. Its user-friendly algorithms make it easier than ever to reach and engage your target audience. This applies to Shorts but don't neglect long-form content either. Utilizing both forms will elevate your strategy. #UnderratedPlatform

Those responsible for generating links need to understand how SEO, PR and Content Marketing combine to be able to acquire natural links that will stand the test of time. Achieve success in this space. Book our Digital PR for Link Building training in April brightonseo.com/courses/digi...

For 30 years, BBDO’s motto was "The Work. The Work. The Work." But today’s marketing requires far more than creatively executing a brief—it must also solve clients’ problems.

🚨 Last chance to grab your seat! 🚨 Join us tomorrow for an insightful webinar on When to Implement an Agency Management Solution, where we'll break down the signs, strategies, and solutions every agency needs to know. 🔗 Register here: https://buff.ly/4amFS3Z.

🤖 AI is doing more than just crunching numbers—it’s revolutionizing how we create, target, and interact online. Social Media Today covers 5 ways AI is transforming #socialmediamarketing and advertising: https://buff.ly/3E8hnvt #AI #MarketingSky

JM Smucker's CMO shares a bold vision for CPG marketing in 2025. Focus on brand building, innovation, and connecting with consumers in more meaningful ways. 📈 https://buff.ly/41dCSUw #branding #marketing

PR powered by AI can help you catch the wave of breaking news and stay relevant in real-time. By automating time-consuming tasks like gathering insights or identifying trends, AI enables teams to act swiftly and deliver timely responses. #marketingtips #publicrelations #pragency #marketingai #ai

Love is in the air! 💌 Whether you're crafting the perfect campaign, designing swoon-worthy visuals, or brainstorming clever taglines, remember that storytelling is your ultimate love language. Spread the love, shine your creativity, and keep inspiring every step of the way. ❤️ #MarketingLove

From 💙 to 🩷 : Pinksky, the Instagram-like app built on Bluesky, is now available on Android! 🌟 Time to take your Android device and make it pop with Pinksky vibes! Check out the details here 👉 https://buff.ly/4hUCqQw #socialmedia #socialmediamarketing #marketingsky

Are you struggling with managing your agency's day-to-day operations? Join us next week for "When to Implement an Agency Management Solution" and get the answers you’ve been searching for. 🔗 Register here: https://buff.ly/4amFS3Z See you there! 👋 #agencyoperations #agencytips

This Customer Week, we’re sending a huge THANK YOU to all of our amazing customers—you’re the reason we do what we do! 🎉 We couldn't ask for a better group of customers to celebrate this week with. Here's to you! 🙌 #CustomerWeek #CustomerAppreciation

Pinterest reports 3.6x higher engagement for dual-placement advertising: New data shows combined home and search feed placements drive increased brand awareness and user engagement on Pinterest. #Pinterest #SocialMediaMarketing #DigitalAdvertising #BrandAwareness #UserEngagement

I think a strategist's nightmare is coming up with a pithy, clever line that captures what your client wants and realizing its actually a line that another brand has been using as its platform for years.

Which ads were the most creative and compelling to you? https://buff.ly/4hxbarH #advertising #ads #SuperBowl #marketing

Ad execs are predicting major shifts this year that could reshape the entire industry. 🌟 Stay ahead of the game—check out the insights here 👉 https://buff.ly/4htgwEr #Advertising #IndustryTrends #AgencyLife

Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year. This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame? @kristinam.bsky.social answers that in this week's Marketing Briefing:

Check out our NEW on-demand webinar and discover how advanced reporting can transform your workflow. 🎯 Watch now for tips on Deltek WorkBook's reporting features, and how to set up and use Power BI to build customer WorkBook reports 👉 https://buff.ly/4hRSFxN #agencytips #agencyowner