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martinbihl.bsky.social
Creative | Copy | Concept | Collaboration https://www.martinbihl.com/
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Everything is changing all the time. #CaseyStengel understood that about baseball decades & built teams so he could manage through it & emerge on top. That’s why we reviewed #CaseyStengelHisLifeAndTimes: the-agency-review.com/stengel #baseball #marketing #business #change #innovation

How one’s changing perspective impacts what one regrets and what one does not. Thoughts from artist #GaryHudson on the second episode of #YoureOnMuteThePodcast: podcasters.spotify.com/pod/show/mar... #podcasts #regrets #mistakes

I found this ppt about the #futureofadvertising I wrote back in #2016 when I was cleaning out old files. The key word is “wrote” as you will quickly discern from the “copywriter design” of it. Maybe if it had pictures people would have paid attention: the-agency-review.com/presentation/

Bob Hawthorne connects #HenryDarger, #JohnSingerSargent and salt shakers from different states as he explores the idea of legacy. #YoureOnMuteThePodcast Episode 1: podcasters.spotify.com/pod/show/mar... #podcasts #legacy #whatyouleavebehind #BobHawthorne

.#OgilvyOnAdvertisingInTheDigitalAge isn’t just an updating of #DavidOgilvy’s 1985 classic. It is a complete rethinking of #advertising in the context of digital. Because that’s what’s required. Our review: the-agency-review.com/ogilvy-on-ad... @Ogilvy @BloomsburyPub #digitaladvertising

A sort of rallying cry for creatives where AI is concerned. By way of an apocryphal #HenryFord quotation. More thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-horses-cars-jetpacks-buggywhips #creativity #AI #ArtificialIntelligence

How what Joshua Foer learned on his way to becoming the 2006 US Memory Champion can help you make better #advertising. No, really. We review #MoonwalkingWithEinstein: the-agency-review.com/moonwalking-... #marketing @penguinpress #memory

The intro episode of #YoureOnMuteThePodcast exists to explain why I did the podcast and why it is the way it is. Does it do that? Only one way to find out: podcasters.spotify.com/pod/show/mar...

BrXnd Collabs uses AI to reveal surprising things about brands by smashing them together with AI. Some thoughts on those revelations: www.martinbihl.com/business-thi... @brxndai #artificialintelligence #brands #marketing

This ad seems easy, but it isn't. It is really simple. There is a huge difference. The song has been waiting for an athletic shoe company to "discover" it. www.youtube.com/watch?v=LaI7...

Part of the attraction of #MadMen was the way it made viewers think about their own, non-1960s lives. And it still is. Which is why the insights in #AnalyzingMadMen are still valuable. Our review: the-agency-review.com/analyzing-ma... #advertising #television #1960s @MadMen_AMC @McFarlandBooks

We tend to think the BIG QUESTIONS are only for BIG THINKERS, but all of us are navigating our lives through these things, every day, every week, every year. So, what do YOU think? #YoureOnMuteThePodcast: open.spotify.com/show/06dqbvu...

Is understanding #Millennials important to your business? Only if you want to have one. My thoughts: www.martinbihl.com/business-thi...

As filmmaker, producer and director Tim Harris explains, making a movie rarely happens in a straight line. And in fact many stories aren’t told in a straight line either. So is life not linear too? And if not, what is it? Episode 34 of #YoureOnMuteThePodcast: tinyurl.com/2s3f9v8e

Why do some people succeed early despite the odds while others wander aimlessly until they triumph? Fate? Luck? Talent? Or something else? That’s @andreaskluth’s starting point for his fascinating #HannibalAndMe: the-agency-review.com/hannibal-and... #marketing @riverheadbooks #advertising

“I want to find clients who really want to change advertising, because they’re the ones who are paying for it and they’re the ones whose businesses rely on it.” “Crazy talk” with the folks at Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business

You probably think you make a lot of good decisions every day. But more than 40% are #habit. And that’s just the start of how powerful it is in your life. We review Charles Duhigg’s #ThePowerofHabit: the-agency-review.com/habit @cduhigg @randomhouse #marketing #advertising #business

Historians, pundits &sportscasters love to look at key moments & say “there, that right there was the turning point” – but can we identify these moments in our lives as we live them? Art Advisor Rob Fields & I discuss this & other topics on episode 33 of #YoureOnMuteThePodcast: tinyurl.com/3h3pcep3

I bring jazz into a discussion of #AI because things weren’t confusing and esoteric enough. Some thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-music-miles-davis #jazz #creativity #advertising #marketing #artificialintelligence

today in 1892 #waltwhitman died. somewhat later, i visited his house in new jersey and wrote this: instate.wordpress.com/2008/12/19/3... #poetry #americanliterature #newjersey #19thcentury #libraryofamerica #camden

Strategist Marta La Rock – who spends a lot of time thinking about why people do what they do – believes you shouldn’t have regrets. With, however, two important caveats. Agree? Disagree? Discuss. Episode 32 of #YoureOnMuteThePodcast: tinyurl.com/55zyp6nv #regret #MartaLaRock #podcast

Watching a brand evolve over decades almost always provides value. Watching one evolve over centuries definitely does. We review @paulpacult’s #ADoubleScotch: the-agency-review.com/double-scotch @ChivasRegalUS @pernod_ricard @TheGlenlivet @TheGlenlivet_US @WileyBusiness @DDB_Worldwide

What a #marketer’s REAL job is (it’s not what you think): www.martinbihl.com/business-thi... #advertising #marketing

In #Linked, @barabasi deconstructs networks & we learn that what we thought was holding everything together isn’t & what IS holding everything together, we’re trying to destroy. Our review: the-agency-review.com/linked #networks #society #socialmedia #advertising

Are #loyalty, #friendship and #love just aspects of the same thing? Can you have one without the others? I push the bounds of my friendship with Fanny Krivoy – and probably her loyalty as well – with the question I asked Cameron Weston in Season 1: tinyurl.com/bddk7k6y #YoureOnMuteThePodcast

Companies are bringing people back to their offices because they say their corporate culture is dying. But is it?: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture

“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan & I talk about this & more on episode 30 of #YoureOnMuteThePodcast: tinyurl.com/29ybjec7

Even @andynairn wouldn’t say that the only thing that made #LuckyGenerals successful was #luck. On the other hand, he wouldn’t deny it hurt any. We review #GoLuckYourself: the-agency-review.com/go-luck-your... @LuckyGenerals @commsbreakers #marketing #creativity #advertising @quincydjones

Small agencies are good at some things & #bigagencies are good at some things. But big agencies are not good at the things small agencies are, no matter how many of them they buy. www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #advertising

Elbows up, Canada.

I always knew there were a lot of evil folks out there. I just didn't think the world contained this many cowards.

If a law firm won't risk everything to defend itself, what makes you think it will risk anything to defend you? My advice: Find a law firm that will not back down and will never bend a knee.

Welcome to all our new followers! 💚

Why the way you are thinking is wrong and has been wrong for thousands of years. We review Rebecca Heiss’s Instinct: the-agency-review.com/instinct @DrRebeccaHeiss #instinct #advertising #marketing #brains #thinking

Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola and I explore this question, with forays into Bob Newhart, Richard Pryor, & others. open.spotify.com/episode/7paj... #humour #comedy #senseofhumor

Some very early thoughts on #AI, #advertising, humans, where they all intersect & what it means. I’ve likely bitten off more than I can chew: www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies

When you ask CD & writer Derek Walker a question, be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked Jim Harper in season 1 - why is curiousity such an undervalued trait? open.spotify.com/episode/4Wz3...

.@JRQuestus & @jordanberg namecheck @Uber, @thenorthface and @patagonia as they make the case that consumers demand a different role for advertising. It’s a good case. We review #Friction: the-agency-review.com/friction @questusagency @powerHouseBooks #advertising #marketing #brands

“Class” carries a whole lot of insights that simple #HHI doesn’t which is why getting a smarter definition of it could be helpful to advertisers. www.martinbihl.com/business-thi... #class #marketing #advertising #strategy #culture

The more we learn about the brain, the more we learn that how we do advertising is probably wrong & not fixed by some new tactic or analytics tool. Find out why in our review of #JohnPollack’s #Shortcut: the-agency-review.com/shortcut #analogy #writing @jdpollack #advertising #marketing

We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: open.spotify.com/episode/480S...

I decide to weigh in on creatives, #AI and the current state of #advertising. Oh well, it was a nice #career while it lasted. www.martinbihl.com/business-thi... #ArtificialIntelligence #Advertising #AdvertisingAgencies

Parliament, Reflections on the Thames, 1905 #artbots #monet https://botfrens.com/collections/41/contents/10950

Tesla has recalled... every single Cybertruck. Every one they've ever sold. For a hardware issue www.carscoops.com/2025/03/tesl...

Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: open.spotify.com/episode/5yQ8...

Los Angeles fascinates us for many reasons not the least of which is that we can’t figure out why it fascinates us. So we look to others for insight. Like Rosecrans Baldwin. What do we learn?: the-agency-review.com/everything-now #LosAngeles #cities @rosecrans @mcdbooks @LACity #EverythingNow