nikkipilkington.bsky.social - Profile | ThreadSky | a Reddit-style client for Bluesky

Stop creating separate content versions for AI Search (you’re wasting your time)

submitted 8 hours ago • 0 comments

Google's latest Consent Mode V2 isn't just another update to ignore - it's their response to the Digital Marketing Act, and it's something UK businesses need to get their heads around. This article by MeasureMinds Group tells you what you need to do and why: measuremindsgroup.com/google-conse...

submitted 12 hours ago • 0 comments

The average position number shines out at us in Google Search Console, but let’s be honest – that number isn’t particularly useful.

submitted 1 day ago • 0 comments

Social shares don't directly impact rankings. Having 10k Facebook likes won't push you up Google any more than my gran's biscuit recipe.

submitted 1 day ago • 0 comments

"Write better meta titles!" "Optimise your H1s!" "Fix your internal links!" Sick of SEO advice that doesn't actually explain HOW to do any of it? March 6th, 10am GMT https://www.eventbrite.com/e/3-things-you-can-do-to-your-website-right-now-to-help-your-seo-tickets-1243958095149

submitted 2 days ago • 0 comments

'Featured snippets hurt CTR!' Tell that to sites doubling their traffic from snippet visibility. Stop fearing free publicity.

submitted 3 days ago • 0 comments

Seo Myth: Reciprocal links are penalised! Debunked: Natural link exchanges between relevant sites are fine. It's patterns of manipulation that cause problems. More: https://nikki-pilkington.com/seo-myth-debunked-reciprocal-links-are-bad-for-seo/

submitted 3 days ago • 0 comments

I mean, I'll take this, 2 days after Thomas bought https://nikki-pilkington.com/seo-myths-debunked/ Coming soon in paperback - if you buy the ebook I'll send you the paperback free - if you've already bought it I'll be in touch!

submitted 3 days ago • 0 comments

Sometimes, just sometimes, SEO isn't the answer...

submitted 4 days ago • 0 comments

Opening every internal link in a new tab? By the time someone's read your site, they've got more tabs than a pub quiz night.

submitted 4 days ago • 1 comment

This particular myth has probably caused more mediocre content to be unleashed on the internet than any other piece of SEO advice, so it’s time to put it to rest.

submitted 5 days ago • 0 comments

Keywords in every H2 heading? Your content reads like it's been attacked by a keyword thesaurus. Here's what works:

submitted 5 days ago • 0 comments

Google rankings going wild again? Nope - even SEO experts are yawning about this one. Here's what's actually happening and why you probably don't need to worry

submitted 6 days ago • 0 comments

I'm not sure why anyone is surprised at this - Most generative AI responses based on news content contain inaccuracies

submitted 6 days ago • 0 comments

Ever wonder why Google keeps "changing the algorithm"? Simple: SEOs - We fuck it up for ourselves. We're like kids who discover a secret path to the sweet shop, then tell EVERYONE until the owner has to build a massive fence. https://nikki-pilkington.com/who-messed-up-seo-seos-did/

submitted 7 days ago • 0 comments

Oooh, it's me, in The Dunker - Freelancer Magazine's weekly newsletter:

submitted 7 days ago • 0 comments

Me IRL. Anyone else? 😂

submitted 7 days ago • 0 comments

I spend way too much time thinking about how we all believe we're the smartest species when not one singular other life form on this planet has to reply to emails (not even one! ever!) or have dark thoughts about mortgage rates

submitted 7 days ago • 0 comments

Yep, more volatility. Some that saw increases in early Feb have dropped back down (see example below). Google testing something as we approach the next core update? Possibly. :) -> Google Search ranking volatility heats up again www.seroundtable.com/google-searc... #google #seo

submitted 7 days ago • 2 comments

Google's Martin Splitt answers whether adding an audio version of a blog article will impact the page's search ranking. www.searchenginejournal.com/google-answe... via @sejournal.bsky.social

submitted 7 days ago • 0 comments

Separate content for AI search? That's like cooking two dinners because one guest might be a robot. Stop it.

submitted 7 days ago • 0 comments

Want to know why personal brand authority matters more than ever? And how to build it without sounding like every other "thought leader" on LinkedIn? This one's for you:

submitted 9 days ago • 1 comment

If someone’s telling you that any backlink is a good backlink in 2025, they’re either stuck in a time warp or trying to sell you dodgy link packages.

submitted 9 days ago • 1 comment

Join me for an hour of plain-English SEO fixes that you can actually understand AND implement. No tech waffle, no complicated nonsense. March 6th, 10am GMT https://www.eventbrite.com/e/3-things-you-can-do-to-your-website-right-now-to-help-your-seo-tickets-1243958095149

submitted 9 days ago • 0 comments

Seo Myth: Having an XML sitemap will boost your rankings! Debunked: Sitemaps help with crawling and indexing. They're not ranking factors. More: https://nikki-pilkington.com/will-an-xml-sitemap-magically-boost-your-rankings/

submitted 10 days ago • 0 comments

Google isn’t fooled by simple timestamp changes. They look at multiple signals to determine if content is genuinely fresh:

submitted 10 days ago • 0 comments

I didn't meet my younger self for coffee. She was a bit of a knob to be honest...

submitted 12 days ago • 1 comment

Cramming internal links into your first paragraph? Reads like someone's having a linking panic attack. Calm down.

submitted 12 days ago • 1 comment

Semantic keywords aren’t about gaming the system – they’re about covering your topic properly and thoroughly. Write like a knowledgeable human being, because you are one, right?

submitted 13 days ago • 0 comments

Pssst! Want a late night sneak peek at the new stripped down SEO course I'm launching in March? If you promise not to tell my designer I've put it live without the final actual branding in it, you can have a nose: https://nikki-pilkington.com/non-wanky-on-page-seo/

submitted 13 days ago • 0 comments

Stop letting SEO tools dictate your content strategy. They’re guides, not gospel. If your content genuinely helps users and demonstrates expertise, you’re already ahead of competitors obsessing over perfect page scores.

submitted 13 days ago • 0 comments

Stop shoving your location into every H1 and H2 header. Search engines are (mainly) smarter than that - they know where you are without the keyword stuffing.

submitted 14 days ago • 0 comments

Join me for an hour of plain-English SEO fixes that you can actually understand AND implement. No tech waffle, no complicated nonsense. March 6th, 10am GMT https://www.eventbrite.com/e/3-things-you-can-do-to-your-website-right-now-to-help-your-seo-tickets-1243958095149

submitted 15 days ago • 0 comments

I don't know what to say really, but yeah, if you're in deep doo-doo with your SEO, I might be able to help🤣

submitted 15 days ago • 0 comments

Tired of your website hiding from Google? In this webinar, I'll show you 3 simple fixes you can do TODAY. No jargon - just straightforward steps that actually work March 6th, 10am GMT £10 www.eventbrite.com/e/3-things-you-can-do-to-your-website-right-now-to-help-your-seo-tickets-1243958095149

submitted 15 days ago • 1 comment

Today, we celebrate women in science! 🔬🌿 From studying endangered species to restoring habitats, women are making a lasting impact on conservation. Learn more: brnw.ch/21wQCSP 🌎✨ #WomenInScience

submitted 16 days ago • 0 comments

Your XML sitemap won't boost rankings any more than a map to your house makes people fancy coming round for tea.

submitted 16 days ago • 1 comment

There's a study (or at least a pithy quip) to be made about this Google Trend, but I'm too tired to do either. Fill your boots...

submitted 16 days ago • 1 comment

Tired of your website hiding from Google? In this webinar, I'll show you 3 simple fixes you can do TODAY. No jargon, no complexity - just steps that actually work. March 6th, 10am GMT https://www.eventbrite.com/e/3-things-you-can-do-to-your-website-right-now-to-help-your-seo-tickets-1243958095149

submitted 17 days ago • 0 comments

Seo Myth: Voice search requires completely different SEO! Debunked: Good SEO practices work for all search types. More: https://nikki-pilkington.com/seo-myths-debunked-voice-search-requires-completely-different-seo/

submitted 17 days ago • 0 comments

Help raise £20000 to support 5 young disabled/SEND children to access a holiday of a lifetime.. Please #donate at www.justgiving.com/crowdfunding... and repost

submitted 18 days ago • 0 comments

Use camel case in your hashtags. I write #BirdPhotography rather than #birdphotography because it’s easier to read for us all. And it’s easier to understand for screen reader users. It’s also the difference between #SuperBowl and #SuperbOwl

submitted 18 days ago • 5 comments